Search Engine Optimization (SEO) Lead

Placements24; George; Híbrido; ZAR 700.000 - 950.000; Tempo integral

Benefícios oferecidos por esta vaga

Remote work flexibility

Access to advanced SEO tools

Professional development opportunities

Collaborative team environment

Career progression

Resumo da vaga

Placements24 in George, Western Cape, seeks an experienced SEO Lead to drive advanced organic search strategies across digital properties. You will own keyword research, technical audits, content optimization, and link-building programs while collaborating with marketing and development teams to maximize visibility and conversions.

The role requires a results-oriented professional with strong analytical skills, understanding of search engine algorithms, and a track record of growing organic

Qualificações

• Proven track record of developing and implementing SEO strategies that drive organic growth.
• Expertise in technical SEO, on-page optimization, off-page optimization, and local SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of search engine algorithms and how they evolve.
• Experience with website analytics and data analysis to derive actionable insights.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills, with the ability to explain complex SEO concepts clearly.

Responsabilidades

• Develop, implement, and manage a comprehensive SEO strategy to improve organic search rankings and traffic.
• Conduct in-depth keyword research and competitive analysis to identify new opportunities.
• Perform technical SEO audits and implement necessary site optimizations to improve crawlability and indexability.
• Develop and execute link-building strategies to enhance domain authority and off-page SEO.
• Create and manage SEO content strategy, collaborating with content creators to ensure content is optimized for search engines.
• Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
• Stay updated with the latest SEO trends, algorithm updates, and best practices.
• Work closely with the web development and marketing teams to ensure SEO best practices are integrated into website design and development.
• Analyze user behavior and conversion paths to optimize the customer journey.
• Provide ongoing SEO recommendations and guidance to stakeholders.

Conhecimentos

SEO strategy

Technical SEO

Keyword research

Analytics & data analysis

Communication

Formação

Bachelor's in Marketing/CS or related

Ferramentas

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Descrição da vaga

About the Role

Our client, a prominent e-commerce enterprise headquartered in George , Western Cape, is actively seeking a highly skilled and strategic SEO Lead to spearhead their organic search efforts. This pivotal role will be responsible for developing and executing advanced SEO strategies to significantly enhance organic visibility, drive qualified traffic, and ultimately boost conversion rates across all digital properties. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and technical SEO. This is a unique opportunity to lead SEO initiatives for a growing business, working with a dedicated team focused on digital excellence. We are looking for a proactive and results-oriented individual who can translate complex SEO concepts into actionable plans and measurable outcomes for the business.

Key Responsibilities

• Develop, implement, and manage a comprehensive SEO strategy to improve organic search rankings and traffic.
• Conduct in-depth keyword research and competitive analysis to identify new opportunities.
• Perform technical SEO audits and implement necessary site optimizations to improve crawlability and indexability.
• Develop and execute link-building strategies to enhance domain authority and off-page SEO.
• Create and manage SEO content strategy, collaborating with content creators to ensure content is optimized for search engines.
• Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
• Stay updated with the latest SEO trends, algorithm updates, and best practices.
• Work closely with the web development and marketing teams to ensure SEO best practices are integrated into website design and development.
• Analyze user behavior and conversion paths to optimize the customer journey.
• Provide ongoing SEO recommendations and guidance to stakeholders.

Requirements

• Proven track record of successfully developing and implementing SEO strategies that drive significant organic growth.
• Expertise in technical SEO, on-page optimization, off-page optimization, and local SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of search engine algorithms and how they evolve.
• Experience with website analytics and data analysis to derive actionable insights.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills, with the ability to explain complex SEO concepts clearly.
• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent practical experience.
• Experience in e-commerce SEO is highly desirable.
• Knowledge of HTML, CSS, and JavaScript as it relates to SEO is a plus.

Benefits

• Competitive remuneration package.
• Opportunity to lead SEO strategy for a leading company in George .
• Access to advanced SEO tools and resources.
• Professional development and continuous learning opportunities.
• A collaborative and supportive team environment.
• Challenging and rewarding work with measurable impact.
• Potential for significant career progression.
• Contribution to a company focused on innovation and growth in the digital space.
• Remote work flexibility to support work-life balance.
• Be part of shaping the digital future of a successful enterprise in the George area.