Senior E-commerce SEO Specialist

Placements24

Polokwane

On-site

ZAR 600,000 - 900,000

Full time

2 days ago

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Benefits offered by this job

Health insurance

Professional development

Training & certifications

Employee discounts

On-site parking

Team-building events

Paid time off

Job summary

Placements24 in Polokwane, Limpopo is seeking a Senior E-commerce SEO Specialist to drive organic growth for an expanding online retail business. The role focuses on both technical SEO and content optimization to boost rankings, traffic, and conversions for e-commerce stores.

You will collaborate with marketing and development teams to implement best practices across the site, stay ahead of search engine updates, and report on performance with actionable insights.

Qualifications

Bachelor's degree in Marketing, Computer Science, Communications, or a related field.
Minimum of 5 years of dedicated SEO experience, with a strong focus on e-commerce.
Proven track record of increasing organic traffic and conversions for e-commerce.
In-depth knowledge of technical SEO, on-page, off-page, and local SEO.
Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
Experience with website analytics and data interpretation.
Excellent analytical and problem-solving skills.
Ability to translate complex SEO concepts into actionable recommendations.
Strong written and verbal communication skills.
Experience with content marketing and its integration with SEO is a plus.

Responsibilities

Develop, implement, and manage a comprehensive e-commerce SEO strategy to increase organic search visibility and traffic.
Conduct in-depth keyword research for product pages, category pages, and blog content.
Perform technical SEO audits addressing speed, crawlability, indexability, mobile-friendliness, and schema.
Implement on-page optimization including meta tags, content structure, and internal linking.
Develop and execute off-page SEO strategies, including link building and brand outreach.
Monitor SEO performance using analytics tools and dashboards.
Provide actionable insights to content and development teams to improve UX.
Stay updated on search algorithm changes and industry best practices.
Track competitor strategies and identify differentiation opportunities.
Generate regular SEO performance reports with key metrics and improvements.

Skills

SEO strategy

Content optimization

Technical SEO

On-page optimization

Local SEO

Data interpretation

Analytical thinking

Communication skills

Education

Bachelor's degree in Marketing/CS/Communications

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a rapidly expanding online retail business, is seeking a highly skilled Senior E-commerce SEO Specialist to drive organic growth and enhance online visibility. This critical role, based in Polokwane, Limpopo , will be responsible for developing and executing comprehensive SEO strategies specifically tailored for e-commerce platforms. The ideal candidate will possess deep expertise in both technical SEO and content-driven optimization, with a proven track record of improving search rankings, increasing organic traffic, and boosting conversion rates for online stores. You will work closely with the marketing and development teams to implement SEO best practices across the website, ensuring optimal performance in search engine results pages. This is an excellent opportunity for an experienced SEO professional to make a significant impact in a thriving e-commerce environment.

Key Responsibilities

Develop, implement, and manage a comprehensive e-commerce SEO strategy to increase organic search visibility and traffic.
Conduct in-depth keyword research and analysis to identify high-value opportunities for product pages, category pages, and blog content.
Perform technical SEO audits and identify issues related to site speed, crawlability, indexability, mobile-friendliness, and schema markup.
Implement on-page optimization techniques, including meta tag optimization, content structure, and internal linking strategies.
Develop and execute off-page SEO strategies, including link building and brand mention outreach.
Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
Provide actionable insights and recommendations to the content and development teams to improve website performance and user experience.
Stay abreast of the latest search engine algorithm updates and SEO best practices, adapting strategies accordingly.
Track competitor SEO strategies and identify opportunities for differentiation.
Generate regular reports on SEO performance, highlighting key metrics, achievements, and areas for improvement.

Requirements

Bachelor's degree in Marketing, Computer Science, Communications, or a related field.
Minimum of 5 years of dedicated SEO experience, with a strong focus on e-commerce platforms.
Proven track record of successfully increasing organic traffic and conversions for e-commerce websites.
In-depth knowledge of technical SEO, on-page optimization, off-page SEO, and local SEO principles.
Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
Experience with website analytics and data interpretation.
Excellent analytical and problem-solving skills.
Ability to translate complex SEO concepts into clear, actionable recommendations.
Strong written and verbal communication skills.
Experience with content marketing and its integration with SEO is a plus.

Benefits