E-commerce SEO & SEM Specialist

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Training & certifications

Employee discounts

Job summary

Placements24 in Bloemfontein is seeking a data-driven E-commerce SEO & SEM Specialist to enhance online visibility, drive qualified traffic, and manage paid search campaigns. The role focuses on improving organic rankings and optimizing ad spend to meet business objectives in a hybrid in-office/remote setup.

You will conduct keyword research, implement technical SEO best practices, monitor performance, and collaborate with content and development teams to ensure SEO recommendations are

Qualifications

• Must have proven experience as an SEO/SEM specialist with e-commerce focus.
• Experience with keyword research, on-page optimization, and technical SEO audits.
• Hands-on PPC experience including ad copywriting and bid management.

Responsibilities

• Develop and execute comprehensive SEO strategies including keyword research, on-page optimization, and link-building.
• Manage paid search campaigns (Google Ads, Bing Ads) and optimize to maximize ROI.
• Monitor rankings, traffic, and conversions; provide regular actionable insights.
• Conduct competitor analysis to identify trends and opportunities in search marketing.
• Collaborate with content creators and developers to implement SEO recommendations.

Skills

Data-driven

Analytical thinking

SEO strategy

SEM management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business or related field

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Google Ads

Job description

About the Role

Our client is looking for a data-driven and analytical E-commerce SEO & SEM Specialist to enhance their online visibility and drive qualified traffic to their platforms in Bloemfontein . This role is crucial for optimizing search engine performance and managing paid search campaigns to achieve key business objectives. You will be instrumental in improving organic rankings, managing ad spend effectively, and ensuring our client stays competitive in the digital landscape. This hybrid role offers the best of both worlds, combining focused in-office strategy sessions with the flexibility of remote work.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO audits, and link-building initiatives.
• Manage and optimize paid search campaigns (PPC) across platforms like Google Ads and Bing Ads, focusing on maximizing ROI and achieving conversion goals.
• Monitor keyword rankings, website traffic, and conversion rates, providing regular reports and actionable insights.
• Conduct competitor analysis to identify trends and opportunities in search engine marketing.
• Collaborate with content creators and web developers to implement SEO recommendations and ensure technical SEO best practices are followed.
• Stay up-to-date with the latest algorithm updates and search engine marketing trends.

Requirements

• Proven experience as an SEO Specialist or SEM Specialist , with a strong focus on e-commerce.
• In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
• Hands-on experience managing Google Ads campaigns, including keyword research, ad copywriting, and bid management.
• Understanding of technical SEO aspects, website structure, and crawlability.
• Strong analytical and problem-solving skills with the ability to translate data into strategic actions.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model providing a balance of in-office and remote work.
• Comprehensive health, dental, and vision insurance.
• Opportunities for advanced training and certifications in digital marketing.
• Employee discounts on a wide range of products.