Senior E-commerce Performance Marketing Specialist

Placements24; Stellenbosch; Presencial; ZAR 700.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive medical aid package

Retirement fund

Significant employee discounts on our…

Descripción de la vacante

Placements24 is seeking a Senior E-commerce Performance Marketing Specialist to drive profitable online sales through data-driven campaigns across paid search, paid social, display, and affiliate channels. This role is based in Stellenbosch and requires deep experience with Google Ads, Meta Ads Manager, and analytics tools.

You will optimize budgets, analyze performance, and collaborate with cross-functional teams to achieve ambitious revenue targets in a dynamic e-commerce environment.

Formación

• Proven experience in performance marketing for e-commerce.
• Experience scaling paid campaigns across multiple channels with profitable growth.
• Expertise with Google Ads, Meta Ads Manager and other major platforms.
• Strong analytical skills and proficiency with analytics tools.
• Deep understanding of LTV, CAC, ROAS.
• Experience with A/B testing methodologies.

Responsabilidades

• Develop and execute performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Manage large ad budgets to hit KPIs like ROAS and CPA.
• Analyse campaign performance, website analytics, and customer data for insights.
• Conduct A/B tests on creatives, landing pages, and bidding strategies.
• Collaborate with content/creative teams to craft compelling ads.
• Monitor trends and competitive activity to identify growth opportunities.
• Generate regular performance reports for leadership.
• Coordinate with marketing/e-commerce teams to align with business goals.

Conocimientos

Analytical thinking

Strategic mindset

Communication

Team collaboration

Educación

Bachelor's degree in Marketing/Business/Economics or related quantitative field

Herramientas

Google Ads

Meta Ads Manager

Adobe Analytics / Google Analytics

Descripción del empleo

About the Role

Our client, a leading direct-to-consumer e-commerce brand known for its innovative (product category, e.g., high-tech gadgets), is seeking a highly analytical and results-oriented Senior E-commerce Performance Marketing Specialist. This role, based in our vibrant office in Stellenbosch, Western Cape , will be instrumental in driving profitable online sales through data-driven digital advertising campaigns across multiple channels. You will be responsible for developing, implementing, and optimizing paid search, paid social, display, and affiliate marketing strategies. The ideal candidate will possess a deep understanding of e-commerce metrics, a passion for continuous optimization, and the ability to translate complex data into actionable marketing plans. This is a critical position for someone looking to make a significant impact on a rapidly growing online business in a picturesque setting. You will work collaboratively with cross-functional teams to achieve ambitious revenue targets.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Meta, TikTok), display, and affiliate channels.
• Manage and optimize large advertising budgets to achieve key performance indicators (KPIs) such as ROAS, CPA, and customer acquisition cost.
• Conduct in-depth analysis of campaign performance, website analytics, and customer data to identify trends, insights, and optimization opportunities.
• A/B test ad creatives, landing pages, targeting parameters, and bidding strategies to maximize campaign effectiveness.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Stay abreast of the latest trends and best practices in digital advertising and e-commerce performance marketing.
• Monitor competitor activities and market trends to inform strategic decisions and identify new growth opportunities.
• Manage relationships with advertising platforms and technology partners.
• Generate regular performance reports, clearly communicating results, insights, and strategic recommendations to leadership.
• Work closely with the broader marketing and e-commerce teams to ensure alignment with overall business objectives.

Requirements

• Proven experience as a Performance Marketing Specialist or similar role, with a strong focus on e-commerce.
• Demonstrated success in managing and scaling paid advertising campaigns across multiple digital channels that have driven significant profitable growth.
• Expertise in Google Ads, Meta Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Deep understanding of e-commerce metrics, LTV, CAC, and ROAS.
• Experience with A/B testing methodologies and tools.
• Excellent written and verbal communication skills, with the ability to present complex data clearly.
• Ability to work independently and collaboratively in a team-oriented environment.
• A Bachelor's degree in Marketing, Business, Economics, or a related quantitative field is required.
• Must be based in or willing to relocate to Stellenbosch, Western Cape .

Benefits

Our client offers a highly competitive salary package, commensurate with experience, and performance-based bonuses. You will have the opportunity to work in a beautiful and innovative environment in Stellenbosch, Western Cape , with a company that is at the forefront of e-commerce. Professional development opportunities, including advanced training and industry certifications, are actively encouraged. Enjoy a dynamic and collaborative work culture that fosters innovation and rewards high performance. Join a team that is passionate about data, growth, and making a real impact in the e-commerce landscape.

• comprehensive medical aid package
• retirement fund
• significant employee discounts on our innovative product range