E-commerce Performance Marketing Specialist

Placements24; Paarl; Hybrid; ZAR 391,000 - 580,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

Placements24 in Paarl, Western Cape, is seeking an E-commerce Performance Marketing Specialist to drive growth through paid digital campaigns. The role requires managing budgets, analyzing campaigns, and optimizing strategies to maximize customer acquisition and sales conversions.

The ideal candidate will have hands-on experience with Google Ads, Facebook/Instagram advertising, and affiliate channels, plus strong analytics and A/B testing skills.

Qualifications

• Proven experience in performance marketing in e-commerce.
• Experience managing paid campaigns on Google Ads and social platforms.
• Strong data analytics and reporting skills.

Responsibilities

• Develop, implement, and manage performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram Ads and others.
• Manage campaign budgets effectively to achieve KPIs.
• Conduct keyword research, audience segmentation and ad creative development.
• Monitor, analyze, and report on campaign performance with actionable insights.
• Continuously optimize campaigns to improve ROAS and CPA.
• Conduct A/B testing on ad creatives and landing pages.
• Collaborate with content/creative teams to align assets with marketing goals.
• Explore and test new paid media channels and advertising tech.
• Analyze customer journey and funnel data to identify optimization opportunities.

Skills

Google Ads

Facebook Ads

Instagram Ads

Analytics

A/B Testing

CRO

Data Analysis

Excel/Sheets

Communication

Education

Bachelor's degree in Marketing, Business, Economics, or related quantitative field

Tools

Google Analytics

Excel/Sheets

Job description

About the Role

Our client, a rapidly expanding online retailer, is seeking a results-driven E-commerce Performance Marketing Specialist to join their team in Paarl, Western Cape . This role is critical for driving measurable growth through the strategic execution and optimization of paid digital advertising campaigns. The ideal candidate will have a deep understanding of various performance marketing channels, including Google Ads, social media advertising, and affiliate marketing, with a proven track record of delivering strong ROI. You will be responsible for managing budgets, analyzing campaign performance, and continuously testing and refining strategies to maximize customer acquisition and sales conversions. This is an exciting opportunity to significantly impact the success of an e-commerce business.

Key Responsibilities

• Develop, implement, and manage performance marketing campaigns across channels such as Google Ads (Search, Display, Shopping), Facebook Ads, Instagram Ads, and other relevant platforms.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve KPIs.
• Conduct keyword research, audience segmentation, and ad creative development for maximum impact.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
• Continuously optimize campaigns based on data-driven insights to improve conversion rates, ROAS, and CPA.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce advertising.
• Collaborate with the content and creative teams to ensure campaign assets are aligned with marketing objectives and brand guidelines.
• Explore and test new paid media channels and emerging advertising technologies.
• Analyze customer journey and sales funnel data to identify opportunities for optimization.

Requirements

• Proven experience as a Performance Marketing Specialist, PPC Manager, or similar role in an e-commerce environment.
• Demonstrable expertise in managing paid advertising campaigns on Google Ads and major social media platforms.
• Strong understanding of analytics tools (e.g., Google Analytics) and the ability to interpret campaign data.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Proficiency in Excel or Google Sheets for data analysis and reporting.
• Strong communication and collaboration skills.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Experience in the Western Cape e-commerce sector is highly advantageous.

Benefits

• A competitive salary and performance-based incentives.
• Hybrid working model offering a balance between office collaboration and remote flexibility.
• Opportunity to work with a dynamic and growing e-commerce company in Paarl .
• Professional development and training opportunities.
• Be part of a passionate team focused on driving measurable results.