Senior E-commerce Performance Marketing Manager

Placements24; Mtubatuba Local Municipality; Presencial; ZAR 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical and retirement benefits

Performance-based bonuses

Descripción de la vacante

Placements24 is seeking a Senior E-commerce Performance Marketing Manager to lead paid acquisition and optimize ROAS for our online platform based in Richards Bay, KwaZulu-Natal. You will own data-driven campaigns across search, social, display, and affiliate channels.

You will mentor a team of marketing specialists, collaborate with content and design teams, and stay ahead of industry trends to sharpen growth strategies.

Formación

• Minimum 5+ years in performance marketing with ecommerce focus.
• Proven success scaling paid acquisition budgets (e.g., R1M+ per month).
• Deep knowledge of Google Ads, Facebook Ads Manager & other major platforms.
• Strong analytical skills with web analytics experience.
• Experience with A/B testing and CRO techniques.
• Excellent understanding of ecommerce KPIs and customer journeys.
• Strong leadership and team management abilities.

Responsabilidades

• Develop and execute performance marketing strategies to drive traffic and sales for the e-commerce platform.
• Manage and optimize paid campaigns across Google Ads, Facebook Ads, Instagram Ads, and other platforms.
• Oversee affiliate marketing program including partner acquisition and performance tracking.
• Analyze campaigns to identify trends and actionable ROI improvements.
• Manage large advertising budgets to maximize ROAS.

Conocimientos

Performance marketing

E-commerce metrics

Google Ads

Facebook Ads Manager

Web analytics

A/B testing

CRO

Leadership

Communication

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Google Analytics

Descripción del empleo

About the Role

Our client, a prominent player in the online retail sector, is seeking a highly skilled and experienced Senior E-commerce Performance Marketing Manager to lead their performance marketing efforts. Based in Richards Bay, KwaZulu-Natal , this role will be pivotal in driving profitable growth through paid acquisition channels. You will be responsible for developing, implementing, and optimizing data-driven campaigns across search, social, display, and affiliate marketing. The ideal candidate possesses a strong analytical background, a deep understanding of e-commerce metrics, and a proven track record of managing significant budgets to achieve aggressive ROI targets. You will lead a team of marketing specialists, fostering a collaborative and results-oriented environment. This is a fantastic opportunity to shape the future of our client's online sales strategy.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive qualified traffic and sales for the e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Oversee the affiliate marketing program, including partner acquisition, management, and performance tracking.
• Analyze campaign performance, identify key trends, and provide actionable insights to improve ROI and CPA.
• Manage substantial advertising budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS).
• Conduct keyword research, audience segmentation, and campaign creative testing to enhance performance.
• Collaborate with the content and design teams to ensure ad creatives and landing pages are optimized for conversion.
• Mentor and manage a team of performance marketing specialists, providing guidance and professional development.
• Stay up-to-date with the latest industry trends, platform updates, and emerging advertising technologies.
• Report on key performance metrics and insights to senior management regularly.

Requirements

• Minimum of 5+ years of experience in performance marketing, with a strong focus on e-commerce.
• Proven success in managing and scaling paid acquisition campaigns with significant budgets (e.g., R1M+ per month).
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent understanding of e-commerce business models, customer journeys, and KPIs.
• Strong leadership and team management abilities.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or a related field.
• Familiarity with affiliate marketing platforms and strategies is a significant advantage.

Benefits

• offers a highly competitive salary
• comprehensive medical and retirement benefits
• significant performance-based bonuses