Senior E-commerce Performance Marketing Manager

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Retirement annuity

Life Insurance

Hybrid model

Annual leave

Employee discounts

Training & conferences

Job summary

Placements24 is seeking a data-driven Senior E-commerce Performance Marketing Manager in Pretoria to lead paid advertising across multiple channels and optimize ROI. You will manage large budgets, analyze results, and drive growth through optimization and strategic experimentation.

The ideal candidate has 6+ years in performance marketing with e-commerce focus, deep knowledge of Google Ads and Facebook Ads, plus strong leadership and communication skills for cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Master's degree is a plus.
• Minimum of 6 years of progressive experience in performance marketing, with a strong emphasis on e-commerce.
• Proven track record of managing large paid media budgets and driving revenue growth for online businesses.
• Expert-level knowledge of Google Ads, Facebook Ads Manager, and other major digital advertising platforms.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
• Excellent understanding of the full e-commerce customer journey and conversion optimization techniques.
• Strong leadership and team management capabilities.
• Exceptional communication, presentation, and interpersonal skills, suitable for interacting with stakeholders in Pretoria.
• Proficiency in data analysis and reporting tools.
• Experience with marketing automation platforms is advantageous.

Responsibilities

• Develop, implement, and manage paid advertising strategies across platforms to drive e-commerce sales.
• Manage substantial advertising budgets to maximize ROAS and KPIs.
• Analyze campaign performance, identify trends and opportunities for optimization.
• Oversee the creation and testing of ad creatives and copy to maximize engagement and conversions.
• Collaborate with e-commerce, content, and analytics teams to align paid media with marketing objectives and customer journey.
• Stay abreast of trends, tools, and best practices in performance marketing and paid social.
• Mentor junior members of the performance marketing team.
• Regularly report on campaign performance, insights, and recommendations to senior management.
• Explore and test new advertising platforms and emerging channels for growth opportunities.

Job description

About the Role

Our client, a leading online retailer, is seeking a highly experienced and data-driven Senior E-commerce Performance Marketing Manager to spearhead their paid advertising efforts in Pretoria, Gauteng . This pivotal role involves developing and executing cutting‑edge performance marketing strategies across multiple channels to drive qualified traffic, optimize conversion rates, and maximize ROI. You will be responsible for managing significant advertising budgets, analyzing campaign performance, and continuously iterating on strategies to achieve ambitious growth targets. The ideal candidate possesses a deep understanding of the South African digital advertising landscape and a proven ability to deliver exceptional results in a fast‑paced e-commerce environment. This is a key leadership position within our marketing department, offering the opportunity to shape the future of our client's online presence in Pretoria .

Key Responsibilities

• Develop, implement, and manage comprehensive paid advertising strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels to drive e-commerce sales.


• Manage substantial advertising budgets, ensuring efficient allocation of resources to maximize return on ad spend (ROAS) and achieve key performance indicators (KPIs).


• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for optimization across targeting, bidding, creatives, and landing pages.


• Oversee the creation and testing of compelling ad creatives and copy to ensure maximum engagement and conversion rates.


• Collaborate closely with the e-commerce, content, and analytics teams to ensure alignment of paid media efforts with broader marketing objectives and customer journey.


• Stay abreast of the latest trends, tools, and best practices in performance marketing and paid social media advertising, particularly within the e-commerce sector.


• Manage and mentor junior members of the performance marketing team, fostering their growth and development.


• Regularly report on campaign performance, insights, and recommendations to senior management.


• Explore and test new advertising platforms and emerging channels to identify future growth opportunities for our client.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.


• Master's degree is a plus.


• Minimum of 6 years of progressive experience in performance marketing, with a strong emphasis on e-commerce.


• Proven track record of successfully managing large paid media budgets and driving significant revenue growth for online businesses.


• Expert‑level knowledge of Google Ads, Facebook Ads Manager, and other major digital advertising platforms.


• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and experience with A/B testing methodologies.


• Excellent understanding of the full e-commerce customer journey and conversion optimization techniques.


• Strong leadership and team management capabilities.


• Exceptional communication, presentation, and interpersonal skills, suitable for interacting with stakeholders in Pretoria .


• Proficiency in data analysis and reporting tools.


• Experience with marketing automation platforms is advantageous.

Benefits

• Our client offers a highly competitive salary for this senior role in Pretoria, Gauteng , reflecting the importance of this position.


• Comprehensive medical aid.


• A retirement annuity.


• Life insurance.


• This role operates on a hybrid model, allowing for a blend of in-office collaboration and remote flexibility.


• Generous annual leave.


• An employee discount program.


• Professional growth through regular training, access to industry conferences, and opportunities for advancement within the company.