E-commerce Performance Marketing Manager

Placements24; Richards Bay; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Leadership opportunity

Exposure to diverse channels

Health benefits

Generous paid time off

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks a highly analytical E-commerce Performance Marketing Manager to drive profitable growth across paid search, paid social, affiliate marketing, and email campaigns. You will optimize campaigns, maximize ROAS, and lead data-driven strategies in a fast-paced environment.

The role requires 5–7 years of performance marketing experience in e-commerce, proficiency with GA/GA4, Google Ads, and Facebook Ads Manager, and the ability to translate complex

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• 5–7 years of experience in performance marketing with a strong e-commerce focus.
• Proven track record scaling paid search and paid social campaigns with substantial budgets.
• Expertise with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
• Strong analytical skills to translate data into actionable strategies.

Responsibilities

• Develop and implement performance marketing strategies across paid search, paid social, affiliate, and email marketing to drive acquisition and revenue.
• Manage and optimize large advertising budgets to achieve ROAS, CPA, and other KPIs.
• Analyze campaign performance, traffic, and customer behavior to identify trends and optimization opportunities.
• Use A/B testing to improve ads, landing pages, targeting, and bidding strategies.
• Collaborate with ecommerce and marketing teams to align efforts with business objectives and calendars.
• Manage relationships with external agencies and technology partners as needed.
• Stay updated on trends and tools in performance marketing and ecommerce.
• Execute email marketing campaigns to nurture leads and retention.

Skills

Analytical skills

Project management

Communication

E-commerce funnels

Education

Bachelor's degree in Marketing or related quantitative field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

CRM systems

Marketing automation platforms

Job description

About the Role

Our client, a rapidly expanding e-commerce player in the Richards Bay, KwaZulu-Natal region, is seeking a highly analytical and results-oriented E-commerce Performance Marketing Manager. This senior role is responsible for driving profitable growth through the development and execution of data-driven performance marketing strategies across multiple digital channels, including paid search, paid social, affiliate marketing, and email marketing. You will leverage deep insights into customer behavior and market trends to optimize campaigns, maximize return on ad spend (ROAS), and achieve aggressive growth targets. The ideal candidate possesses a strong quantitative background, extensive experience in e-commerce performance marketing, and a proven track record of success in managing significant advertising budgets. We are looking for a strategic thinker with exceptional analytical skills and the ability to translate complex data into actionable initiatives. If you are passionate about leveraging digital channels to drive tangible business results in the e-commerce space, this is an exceptional opportunity.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, TikTok Ads), affiliate marketing, and email marketing to drive customer acquisition and revenue.
• Manage and optimize significant advertising budgets to achieve target ROAS, CPA, and other key performance indicators.
• Conduct in-depth analysis of campaign performance, website traffic, and customer behavior data to identify trends, insights, and opportunities for optimization.
• Utilize A/B testing methodologies to continuously improve ad creatives, landing pages, targeting, and bidding strategies.
• Collaborate with the e-commerce and marketing teams to ensure alignment of performance marketing efforts with overall business objectives and promotional calendars.
• Manage relationships with external agencies and technology partners as needed.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and e-commerce.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Monitor competitor activities and market dynamics to inform strategy adjustments.
• Provide regular performance reports and strategic recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Minimum of 5-7 years of experience in performance marketing, with a significant focus on e-commerce.
• Proven track record of successfully managing and scaling paid search and paid social campaigns with substantial budgets.
• Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable strategies.
• Experience with marketing automation platforms and CRM systems.
• Excellent understanding of e-commerce funnels, customer acquisition strategies, and retention tactics.
• Strong project management and communication skills.
• Ability to work effectively in a fast-paced, results-driven environment.
• Experience within the Richards Bay, KwaZulu-Natal market is beneficial.

Benefits

• Competitive salary and bonus structure commensurate with experience.
• Opportunity to lead performance marketing for a significant e-commerce business.
• Exposure to a wide range of digital marketing channels and cutting-edge tools.
• Dynamic and supportive work environment.
• Comprehensive health benefits.
• Generous paid time off.