E-commerce Performance Marketing Specialist

Placements24; Johannesburg; On-site; ZAR 450,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking an experienced E-commerce Performance Marketing Specialist for our Randburg office. You will own paid campaigns across Google, Facebook, Instagram, LinkedIn, and display channels, focusing on driving ROI and new customer acquisition.

Responsibilities include keyword research, audience segmentation, daily performance monitoring, A/B testing, and budget management. A minimum of four years in performance marketing, strong analytics, and a Bachelor’s degree in Marketing or a

Qualifications

• Minimum of 4 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing and optimizing paid digital advertising campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in web analytics tools (e.g., Google Analytics) to track campaign performance and conversions.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Experience with A/B testing and landing page optimization.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Familiarity with affiliate marketing programs is a plus.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Responsibilities

• Develop, manage, and optimize paid marketing campaigns across various channels including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Conduct keyword research, audience segmentation, and campaign setup to ensure effective targeting and ad delivery.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Implement A/B testing for ad creatives, landing pages, and targeting parameters to continuously improve campaign efficiency.
• Manage budget allocation across different channels and campaigns to maximize ROI.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Generate regular performance reports, providing insights and recommendations for optimization.
• Identify and explore new performance marketing channels and opportunities.
• Ensure campaigns are aligned with overall e-commerce and marketing objectives.

Skills

Performance marketing

Campaign optimization

Analytics

A/B testing

Landing page optimization

Communication

Collaboration

Multi-channel advertising

Education

Bachelor's degree in Marketing/Business/Advertising

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client, a leading online retailer headquartered in the bustling commercial hub of Randburg, Gauteng , is seeking a highly skilled E-commerce Performance Marketing Specialist. This role is dedicated to driving measurable results through paid acquisition channels, optimizing campaigns for maximum ROI. You will be responsible for managing and executing paid search, paid social, display advertising, and affiliate marketing strategies to acquire new customers and drive sales. The ideal candidate possesses a deep understanding of digital advertising platforms, data analysis, and a proven ability to deliver against aggressive performance targets. This is an excellent opportunity to contribute to the growth of a prominent e-commerce brand in Randburg, Gauteng .

Key Responsibilities

• Develop, manage, and optimize paid marketing campaigns across various channels including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Conduct keyword research, audience segmentation, and campaign setup to ensure effective targeting and ad delivery.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Implement A/B testing for ad creatives, landing pages, and targeting parameters to continuously improve campaign efficiency.
• Manage budget allocation across different channels and campaigns to maximize ROI.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Generate regular performance reports, providing insights and recommendations for optimization.
• Identify and explore new performance marketing channels and opportunities.
• Ensure campaigns are aligned with overall e-commerce and marketing objectives.

Requirements

• Minimum of 4 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing and optimizing paid digital advertising campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in web analytics tools (e.g., Google Analytics) to track campaign performance and conversions.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Experience with A/B testing and landing page optimization.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Familiarity with affiliate marketing programs is a plus.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Benefits

• Our client offers a competitive salary package commensurate with experience and performance.
• This position is office-based in Randburg, Gauteng , offering a vibrant and collaborative working environment.
• We provide comprehensive health insurance, generous paid time off, and opportunities for professional development and training.
• You will be part of a dedicated and results-oriented team, contributing directly to the company's success in the competitive e-commerce landscape.