E-commerce Performance Marketing Manager

Placements24; Benoni; Hybrid; ZAR 650,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and incentives

Professional development

Growth opportunity in Benoni

Job summary

Placements24 in Benoni, Gauteng, is seeking an experienced E-commerce Performance Marketing Manager to lead paid campaigns across SEM, social, display and affiliates. You will optimize budgets, track ROAS, and drive customer acquisition and revenue for the company’s online store.

The ideal candidate combines strong analytics with hands-on campaign management, excels at keyword research, landing page optimization, and cross-functional collaboration with content and creative teams.

Qualifications

• Experience as a Performance Marketing Manager in e-commerce.
• Proven success managing paid digital advertising campaigns.
• Knowledge of SEM, SEO and social ads.
• Strong analytics using Google Analytics.
• Budget management and forecasting experience.
• Excellent communication and collaboration.
• Detail-oriented with project management skills.

Responsibilities

• Develop and execute performance marketing strategies across SEM, paid social, display, and affiliate.
• Manage budgets to maximize ROAS and KPIs.
• Conduct keyword research and audience targeting.
• Monitor and report campaign performance with analytics tools.
• Test and iterate campaigns and landing pages.
• Collaborate with content and creative teams on assets.
• Stay updated with trends in performance marketing.
• Manage relationships with platforms and vendors.
• Work with marketing team for integrated campaigns.

Skills

Performance marketing

Analytical skills

Campaign optimization

Budget management

A/B testing

Communication skills

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Ads

Facebook Ads

Instagram Ads

Job description

About the Role

Our client is seeking an experienced and data-driven E-commerce Performance Marketing Manager to join their marketing team in Benoni, Gauteng . This critical role will focus on developing, implementing, and optimizing paid digital marketing campaigns to drive measurable results in customer acquisition, revenue, and ROI for the company's e-commerce platform. The ideal candidate has a strong analytical mindset, a deep understanding of various paid media channels, and a proven ability to manage budgets effectively and achieve aggressive performance targets. This is an excellent opportunity to lead impactful campaigns within a growing e-commerce business located in the bustling Gauteng region.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search (SEM), paid social, display advertising, and affiliate marketing channels.
• Manage and optimize campaign budgets to maximize return on ad spend (ROAS) and achieve key performance indicators (KPIs).
• Conduct keyword research, audience targeting, and ad creative development to improve campaign effectiveness.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, platform-specific dashboards), providing actionable insights and recommendations.
• Continuously test and iterate on campaigns, ad copy, landing pages, and targeting to improve conversion rates and overall performance.
• Collaborate with the content and creative teams to develop compelling ad assets and landing pages.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce.
• Manage relationships with advertising platforms and third-party vendors.
• Work closely with the broader marketing team to ensure integrated campaign execution and brand consistency.

Requirements

• Proven experience as a Performance Marketing Manager or similar role, with a strong focus on e-commerce.
• Demonstrable success in managing and optimizing paid digital advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
• In-depth knowledge of SEM, SEO, social media advertising, and other performance marketing channels.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience in budget management and forecasting for paid media campaigns.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong project management capabilities.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility between office and remote work.
• Opportunity to lead and drive significant e-commerce growth in Benoni .
• Professional development and training opportunities in the digital marketing space.
• Be part of a dynamic and forward-thinking marketing team in Gauteng .