Performance Marketing Executive

Placements24; Stellenbosch; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Health benefits

Retirement fund

Training & development

Team events

Job summary

Placements24 in Paarl, Western Cape, is seeking a results-driven Performance Marketing Executive to manage paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and more. You will focus on customer acquisition, conversion optimization, and ROI.

You will optimize budgets, conduct keyword research, write compelling ad copy, run A/B tests, and report insights to stakeholders. The ideal candidate has 2–4 years in paid media and strong analytical skills.

Qualifications

• 2–4 years of hands-on performance marketing experience.
• Proven Google Ads and social media campaign management.
• Strong understanding of KPIs and optimization strategies.
• Proficient with analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Develop, implement, and manage paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Optimize campaign performance to achieve KPIs including ROI, CPA, ROAS, and conversion rates.
• Conduct keyword research and develop effective ad copy and targeting strategies.
• Manage and allocate advertising budgets efficiently to maximize campaign effectiveness.
• Monitor campaign performance daily, identifying trends and opportunities for improvement.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters.
• Generate regular performance reports with insights and actionable recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with the creative team to develop compelling ad visuals and copy.
• Manage relationships with advertising vendors and partners.

Skills

Analytical thinking

Campaign optimization

Communication skills

Multitasking

Self-motivation

Education

Bachelor's degree in Marketing, Business, Economics or related

Tools

Google Ads

Facebook Ads Manager

Instagram Ads

Google Analytics

LinkedIn Ads

Job description

About the Role

Our client, a leading online retailer, is seeking a results-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across various digital channels. This role is vital in driving measurable results, focusing on customer acquisition and conversion optimization. You will be responsible for developing and implementing strategies for PPC, social media advertising, and other paid channels, ensuring maximum return on investment (ROI). The ideal candidate will possess a strong analytical mindset, a deep understanding of paid media platforms, and a proven ability to manage significant advertising budgets effectively. This is an exciting opportunity to make a direct impact on business growth within a dynamic team in the beautiful town of Paarl, Western Cape . We are looking for a highly motivated individual who is passionate about data-driven marketing and optimizing campaigns for peak performance. Join a company that values innovation and customer focus.

Key Responsibilities

• Develop, implement, and manage paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Optimize campaign performance to achieve key performance indicators (KPIs) including ROI, CPA, ROAS, and conversion rates.
• Conduct keyword research and develop effective ad copy and targeting strategies.
• Manage and allocate advertising budgets efficiently to maximize campaign effectiveness.
• Monitor campaign performance daily, identifying trends, insights, and opportunities for improvement.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters.
• Generate regular performance reports, providing insights and actionable recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with the creative team to develop compelling ad visuals and copy.
• Manage relationships with advertising vendors and partners.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 2-4 years of hands-on experience in performance marketing or paid digital advertising.
• Proven experience managing successful Google Ads and social media advertising campaigns.
• Strong understanding of key performance metrics and optimization strategies.
• Proficiency with analytics tools (e.g., Google Analytics) and ad platform interfaces.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and prioritize tasks effectively.
• Self-motivated with a proactive approach to work.
• Experience with landing page optimization is a plus.
• Knowledge of e-commerce is advantageous.

Benefits

Our client offers a competitive salary, comprehensive health benefits including medical and dental coverage, and a retirement fund. Employees benefit from ongoing training and development opportunities, a collaborative work environment, and the chance to work in the scenic Paarl, Western Cape . This is an office-based role, encouraging strong team synergy and face-to-face collaboration. We provide resources for professional growth and encourage attendance at industry events. Regular team-building activities and company functions are organized to foster a positive and engaged workforce. We are committed to creating a workplace where employees can thrive both personally and professionally.