Lead E-commerce Performance Marketing Manager

Placements24; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Medical aid and retirement fund

Job summary

Placements24 is seeking a Lead E-commerce Performance Marketing Manager to drive paid acquisition and optimize campaigns from Cape Town. You will lead a high-performing team, manage substantial advertising budgets, and collaborate with cross-functional teams to maximize ROI.

The ideal candidate has 7+ years of e-commerce performance marketing experience, strong analytics, and expertise across Google & Facebook ad ecosystems. This role offers growth and exposure to cutting-edge marketing tech.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics or quantitative field.
• 7+ years in progressive performance marketing, specifically e-commerce.
• Proven track record in managing and scaling paid acquisition campaigns with large budgets.
• Expertise with Google Ads, Facebook Ads Manager and other major platforms.
• Strong analytical skills using GA, data viz tools and advanced Excel.

Responsibilities

• Develop and implement integrated performance marketing strategies across paid channels.
• Manage and optimize large advertising budgets for ROAS.
• Analyze campaign performance, website analytics, and customer data for insights.
• Lead and mentor a team of performance marketing specialists.
• Collaborate with content, design and product teams for cohesive campaigns.
• Stay updated with trends and best practices in performance marketing.
• Oversee A/B testing for campaigns, landing pages, and creatives.
• Report KPIs and campaign results to senior management with actionable recommendations.

Skills

Leadership

Analytical thinking

Strategic thinking

Team management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Excel

Job description

About the Role

Our client, a prominent player in the fast-paced world of e-commerce and social media, is actively seeking an accomplished Lead E-commerce Performance Marketing Manager to spearhead their digital advertising initiatives from their offices in Cape Town, Western Cape. This critical leadership position requires a data-driven expert with a profound understanding of paid acquisition channels and a passion for optimizing campaigns to achieve exceptional ROI. You will be responsible for devising and executing sophisticated performance marketing strategies that drive qualified traffic, maximize conversions, and contribute significantly to our client's revenue growth. The ideal candidate possesses a strong analytical acumen, a deep understanding of the latest digital marketing technologies, and a proven ability to manage substantial advertising budgets effectively. This is a unique opportunity to lead a high-performing team and shape the future of online customer acquisition for a recognized e-commerce brand. You will play a pivotal role in defining how our client connects with its audience through targeted and impactful digital campaigns.

Key Responsibilities

• Develop and implement integrated performance marketing strategies across various paid channels including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and other relevant platforms.
• Manage and optimize large advertising budgets, ensuring efficient spend and maximizing return on ad spend (ROAS).
• Conduct in-depth analysis of campaign performance, website analytics, and customer data to identify trends, insights, and opportunities for improvement.
• Oversee the creation and testing of ad copy, creatives, and landing pages to enhance campaign effectiveness and conversion rates.
• Lead and mentor a team of performance marketing specialists, fostering a culture of continuous learning and data-driven decision-making.
• Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive and impactful marketing campaigns.
• Stay updated with the latest trends, tools, and best practices in performance marketing and the broader digital landscape.
• Manage A/B testing initiatives for campaigns, landing pages, and ad creatives to continuously improve performance.
• Report on key performance metrics and campaign results to senior management, providing actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a quantitative field.
• Minimum of 7 years of progressive experience in performance marketing, with a significant focus on e-commerce.
• Proven track record of successfully managing and scaling paid acquisition campaigns with substantial budgets.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills, with proficiency in Google Analytics, data visualization tools, and advanced Excel functions.
• Experience with marketing automation and CRM platforms is a plus.
• Excellent leadership and team management skills.
• Outstanding communication and presentation abilities, capable of conveying complex data insights clearly.
• Demonstrated ability to work strategically and operationally in a dynamic, results-oriented environment.
• A proactive approach to identifying and capitalizing on market opportunities.

Benefits

• Highly competitive salary and performance-based bonuses.
• Opportunity to lead a key marketing function for a leading e-commerce company in Cape Town.
• Comprehensive medical aid and retirement fund contributions.
• Significant opportunities for professional growth and career advancement.
• Access to cutting-edge marketing technology and training resources.
• Generous annual leave and other employee perks.
• A dynamic and supportive work environment.
• Company-provided resources for professional development.