E-commerce Performance Marketing Specialist

Placements24; Centurion; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Medical aid plan and retirement fund

Professional development and training

Structured career path with growth

Office-based in Centurion with on-site

Subsidized meals

Job summary

Placements24 is seeking a highly analytical E-commerce Performance Marketing Specialist for its Centurion, Gauteng office. You will design, implement, and optimize paid campaigns across Google Ads, Facebook Ads, Instagram Ads, and other channels to drive customer acquisition and revenue growth.

You will lead keyword research, audience segmentation, and A/B testing, manage large budgets, and collaborate with content and analytics teams to maximize ROI.

Qualifications

• Bachelor’s degree in Marketing, Economics, Statistics, Business, or related quantitative field.
• 4+ years hands-on performance marketing experience in e‑commerce.
• Proven ability to manage and scale paid campaigns with large budgets.
• Deep knowledge of Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills with data tools (GA, Excel/Sheets; SQL a plus).
• Experience with A/B testing and CRO techniques.
• Solid understanding of e‑commerce funnels and customer acquisition strategies.
• Excellent communication and presentation skills; able to explain data clearly.
• Office-based in Centurion, Gauteng; Google Ads & Facebook Blueprint certifications desirable.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other channels.
• Conduct keyword research, audience segmentation, and A/B testing to improve performance.
• Manage campaign budgets to achieve target KPIs (ROAS, CPA, conversions).
• Analyze campaign data and generate reports with insights and recommendations.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.
• Stay updated with performance marketing trends and best practices in e‑commerce advertising.
• Monitor website analytics to identify CRO opportunities.
• Coordinate with the marketing team to align paid media with overall strategy.
• Identify and test new advertising channels to expand reach and acquire new customers.
• Manage relationships with platforms and third‑party vendors as needed.

Education

Bachelor's degree in Marketing, Economics, Statistics, Business, or a related quantitative field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Excel/Google Sheets

SQL

Job description

About the Role

Our client, a fast-paced and data-driven e-commerce business, is actively seeking a highly analytical and results-oriented E-commerce Performance Marketing Specialist . This critical role, to be based in our client's offices in Centurion, Gauteng , will be responsible for designing, implementing, and optimizing paid advertising campaigns across various digital channels to drive customer acquisition and revenue growth. The ideal candidate will have a deep understanding of performance marketing metrics, a proven ability to manage significant ad budgets, and a passion for leveraging data to uncover actionable insights. You will be at the forefront of our client's digital advertising efforts, working closely with the marketing and analytics teams to ensure maximum return on investment. This is an exceptional opportunity for a performance marketing expert to shape the digital advertising strategy of a growing e-commerce brand in the vibrant Centurion area.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct thorough keyword research, audience segmentation, and A/B testing to improve campaign performance and efficiency.
• Manage campaign budgets effectively, ensuring optimal spend allocation to achieve target KPIs (e.g., ROAS, CPA, Conversion Rate).
• Analyze campaign data and generate detailed reports on performance, providing insights and recommendations for future strategies.
• Collaborate with content and creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Stay updated with the latest trends and best practices in performance marketing and e-commerce advertising.
• Monitor website analytics and user behavior to identify conversion rate optimization (CRO) opportunities.
• Work closely with the broader marketing team to ensure paid media efforts are integrated with overall marketing strategies.
• Identify and test new advertising channels and strategies to expand reach and acquire new customers.
• Manage relationships with advertising platforms and third-party vendors as needed.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Business, or a related quantitative field.
• Minimum of 4 years of hands‑on experience in performance marketing, specifically within the e-commerce sector.
• Proven track record of successfully managing and scaling paid advertising campaigns with significant budgets.
• In‑depth knowledge of Google Ads, Facebook Ads Manager, and other major digital advertising platforms.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel/Google Sheets, SQL is a plus).
• Experience with A/B testing methodologies and conversion rate optimization techniques.
• Excellent understanding of e‑commerce funnels and customer acquisition strategies.
• Strong communication and presentation skills, with the ability to explain complex data in a clear and concise manner.
• Ability to work collaboratively in a team environment in our Centurion, Gauteng office.
• Certifications in Google Ads and Facebook Blueprint are highly desirable.

Benefits

• Our client offers a competitive salary, reflecting your expertise and contribution.
• Employees are eligible for a comprehensive medical aid plan and retirement fund contributions.
• Opportunities for ongoing professional development, including attendance at industry conferences and specialized training, are provided.
• A structured career path with opportunities for advancement within the company is available.
• The role is office‑based in a modern facility in Centurion, Gauteng , fostering direct collaboration and team synergy.
• Employees also enjoy access to subsidized meals and convenient on‑site parking.