E-commerce Performance Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance

Bonuses

Professional development opportunities

Collaborative team in Pretoria

Job summary

Placements24 is seeking a data‑driven E‑commerce Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn. This hybrid role blends Pretoria office presence with remote work, focusing on maximizing ROI, driving traffic, and boosting conversion rates.

Ideal candidate: 3+ years in ecommerce performance marketing, strong analytics (GA/Adobe), CRO and A/B testing, and bid management.

Qualifications

• 3+ years of experience in performance marketing for ecommerce.
• Hands-on with Google Ads and social advertising platforms.
• Strong analytics and data-driven decision making.
• Experience with CRO and A/B testing.
• Proficient in tracking KPIs and reporting.

Responsibilities

• Plan, implement, and optimize paid campaigns across Google Ads, social platforms and other channels.
• Conduct keyword research, audience targeting, and bid management to optimize performance.
• Develop and execute A/B tests for ads, landing pages, and targeting strategies.
• Monitor daily performance metrics and provide actionable insights.
• Collaborate with content/design teams to create compelling ad copy and visuals.
• Identify growth opportunities and stay updated with industry benchmarks.

Skills

Performance marketing

Data analytics

A/B testing

Google Ads

Social media advertising

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading online retailer, is seeking a data-driven and analytical E-commerce Performance Marketing Specialist to join their team in Pretoria . This hybrid role focuses on developing, executing, and optimizing paid advertising campaigns across various digital channels, including search engines (Google Ads), social media (Facebook, Instagram, LinkedIn), and other performance-driven platforms. You will be responsible for maximizing ROI, driving qualified traffic, and increasing conversion rates for our client's e-commerce operations. The ideal candidate possesses a strong understanding of digital marketing metrics, A/B testing methodologies, and audience segmentation. Working within a hybrid model, you'll collaborate with a talented marketing team, splitting your time between remote work and our Pretoria office to foster team synergy and strategic alignment.

Key Responsibilities

• Plan, implement, and manage paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Conduct keyword research, audience targeting, and bid management to optimize campaign performance and budget allocation.
• Develop and execute A/B tests for ad creatives, landing pages, and targeting strategies to improve conversion rates.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and provide regular reports with actionable insights.
• Collaborate with the content and design teams to create compelling ad copy and visuals.
• Identify new growth opportunities and emerging trends in performance marketing.
• Manage campaign budgets effectively to ensure optimal spend and achieve performance targets.
• Stay up-to-date with the latest platform updates, advertising best practices, and industry benchmarks.
• Work closely with the broader marketing team to align performance marketing efforts with overall business objectives.

Requirements

• Proven experience (3+ years) in performance marketing, specifically within an e-commerce environment.
• Hands-on experience with Google Ads (Search, Display, Shopping) and social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics).
• Demonstrated experience with A/B testing and conversion rate optimization (CRO).
• Excellent understanding of key performance marketing metrics and KPIs.
• Ability to interpret complex data and translate it into strategic recommendations.
• Proficiency in spreadsheet software (e.g., Excel, Google Sheets) for data analysis and reporting.
• Strong communication and teamwork skills.
• Bachelor's degree in Marketing, Business, Statistics, or a related field is preferred.
• Comfortable working in a hybrid setup, balancing remote work with regular attendance at our Pretoria office.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work arrangement providing flexibility.
• Comprehensive health insurance coverage.
• Opportunities for professional development and certifications.
• Collaborative team environment in Pretoria .
• Exposure to cutting-edge digital marketing strategies and tools.
• Be part of a forward-thinking e-commerce company.