Senior E-commerce Digital Marketing Specialist

Placements24; Midrand; Híbrido; ZAR 420.000 - 660.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary package

Medical aid and provident fund

Hybrid work arrangement

Professional development

Descripción de la vacante

Placements24 is seeking a Senior E-commerce Digital Marketing Specialist in Midrand, Gauteng. You will drive online sales, enhance brand visibility, and optimize the customer journey across platforms.

The role requires 5+ years in digital marketing with e-commerce and social media management, plus proficiency in Google Ads, analytics, and SEO. A hybrid work setup is offered with competitive benefits.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Minimum of 5 years of proven digital marketing experience with e-commerce focus.
• Proven success managing paid social media campaigns and Google Ads.

Responsabilidades

• Develop and implement digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
• Manage and optimize paid social media advertising campaigns to achieve target ROI and KPIs.
• Create engaging content for social channels while maintaining brand consistency.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze campaign data, generate reports, and provide actionable insights to stakeholders.
• Collaborate with design and content teams to produce compelling assets and collateral.
• Oversee SEO strategy, including keyword research, on-page optimization, and link-building.
• Implement email marketing campaigns with segmentation and automation.
• Stay updated on latest digital marketing tools and practices.

Conocimientos

Digital marketing

Paid social media

Analytics

Copywriting

Content creation

SEO

Cross-functional collaboration

Deadline management

Educación

Bachelor's degree in Marketing, Business Administration, Communications

Herramientas

Google Analytics

Facebook Ads Manager

Shopify

WooCommerce

Descripción del empleo

About the Role

Our client, a leading innovator in the digital commerce space, is seeking a highly skilled and results-oriented Senior E-commerce Digital Marketing Specialist to join their dynamic team in Midrand, Gauteng . This pivotal role will be instrumental in driving online sales, enhancing brand visibility across social media platforms, and optimizing the customer journey. You will be working within a forward-thinking department that values creativity, data-driven decision-making, and continuous improvement. This position offers a unique opportunity to make a significant impact on a rapidly growing business. If you are passionate about e-commerce, social media strategy, and performance marketing, and you thrive in a collaborative yet independent work environment, this is the role for you. The successful candidate will be expected to contribute to high-level strategy development and execution, ensuring alignment with overarching business objectives. We are looking for an individual with a proven track record of success in managing complex digital campaigns and a deep understanding of the South African e-commerce landscape.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and revenue for our client's e-commerce platforms.
• Manage and optimize paid social media advertising campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) to achieve target ROI and KPIs.
• Create engaging and shareable content for social media channels, ensuring brand consistency and audience engagement.
• Conduct in-depth market research and competitor analysis to identify emerging trends and opportunities.
• Analyze campaign performance data, generate regular reports, and provide actionable insights to stakeholders.
• Collaborate with the design and content teams to create compelling visual assets and marketing collateral.
• Manage the e-commerce website's SEO strategy, including keyword research, on-page optimization, and link-building initiatives.
• Implement email marketing campaigns, including segmentation, automation, and performance tracking.
• Stay abreast of the latest digital marketing tools, techniques, and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of proven experience in digital marketing, with a strong focus on e-commerce and social media management.
• Demonstrable success in managing and optimizing paid social media campaigns and Google Ads.
• Proficiency in marketing analytics tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Excellent understanding of SEO principles and best practices.
• Strong content creation and copywriting skills.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Strong analytical and problem-solving skills, with a keen attention to detail.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Benefits

• Our client offers a competitive salary package, along with a comprehensive benefits program that includes medical aid, a provident fund, and opportunities for professional development and continuous learning.
• Employees will have access to state-of-the-art office facilities in Midrand, Gauteng .
• This role also offers a hybrid work arrangement, providing a balance between in-office collaboration and remote flexibility.
• You'll be part of a supportive and innovative company culture that encourages growth and rewards performance.
• Opportunities for career advancement within the organization are abundant for high-achievers.