Senior E-commerce Growth Marketing Manager

Placements24; Stellenbosch; Sur place; ZAR 1 200 000 - 2 100 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Bonus potential

Medical aid

Retirement benefits

Résumé du poste

Placements24 in Stellenbosch, Western Cape, seeks a Senior E-commerce Growth Marketing Manager to lead growth across digital channels, driving customer acquisition and revenue.

You will own strategies for SEO, SEM, paid social, email, content, and affiliates, manage budgets, run experiments, and collaborate with product and creative teams to deliver measurable ROI in a high-growth e-commerce environment.

Qualifications

• Master's degree or MBA in Marketing, Business Administration, or related field, or equivalent practical experience.
• 7+ years in digital marketing and growth management, with e-commerce focus.
• Proven track record in driving customer acquisition, revenue and retention.

Responsabilités

• Develop and implement comprehensive growth marketing strategies to drive customer acquisition, retention, and lifetime value for the e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook/Instagram Ads, and other relevant platforms to achieve ROI targets.
• Oversee the SEO strategy, ensuring high search engine visibility and organic traffic growth.
• Lead the development and execution of email marketing campaigns, including segmentation, automation, and lifecycle marketing.
• Manage and expand affiliate and partnership marketing programs.
• Analyze campaign performance data, identify trends, and provide actionable insights and recommendations to senior management.
• Conduct A/B testing and other optimization experiments to improve conversion rates across the website and marketing funnels.
• Collaborate with product, creative, and content teams to ensure cohesive messaging and impactful campaign execution.
• Stay abreast of the latest digital marketing trends, tools, and technologies, bringing innovative ideas to the team.
• Manage marketing budgets and allocate resources effectively to maximize campaign performance.

Connaissances

Analytical mindset

Strategic thinking

Leadership

Cross-functional collaboration

Campaign optimization

Formation

Master's degree or MBA in Marketing or related field

Outils

Google Analytics

Adobe Analytics

CRM systems

Marketing automation tools

Shopify/Magento/BigCommerce

Description du poste

About the Role

Our client, a leader in the direct-to-consumer e-commerce space, is seeking a highly experienced and strategic Senior E-commerce Growth Marketing Manager to join their core marketing team in Stellenbosch, Western Cape . This pivotal role is responsible for developing and executing innovative strategies to drive significant customer acquisition, engagement, and revenue growth across all digital channels. You will lead a multi-faceted approach encompassing SEO, SEM, paid social, content marketing, email marketing, and affiliate programs. The ideal candidate is deeply analytical, data-driven, and possesses a proven track record of achieving measurable results in a high-growth e-commerce environment. You will play a critical role in shaping the future growth trajectory of our client's online business, identifying new market opportunities, and optimizing the entire customer lifecycle. This is an exceptional opportunity for a seasoned marketer to make a substantial impact within a dynamic and forward-thinking organization.

Key Responsibilities

• Develop and implement comprehensive growth marketing strategies to drive customer acquisition, retention, and lifetime value for the e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook/Instagram Ads, and other relevant platforms to achieve aggressive ROI targets.
• Oversee the SEO strategy, ensuring high search engine visibility and organic traffic growth.
• Lead the development and execution of email marketing campaigns, including segmentation, automation, and lifecycle marketing.
• Manage and expand affiliate and partnership marketing programs.
• Analyze campaign performance data, identify trends, and provide actionable insights and recommendations to senior management.
• Conduct A/B testing and other optimization experiments to improve conversion rates across the website and marketing funnels.
• Collaborate with product, creative, and content teams to ensure cohesive messaging and impactful campaign execution.
• Stay abreast of the latest digital marketing trends, tools, and technologies, bringing innovative ideas to the team.
• Manage marketing budgets and allocate resources effectively to maximize campaign performance.

Requirements

• Master's degree or MBA in Marketing, Business Administration, or a related field, or equivalent practical experience.
• Minimum of 7 years of progressive experience in digital marketing and growth management, with a strong emphasis on e-commerce.
• Demonstrated success in driving measurable growth in customer acquisition, revenue, and retention in an e-commerce setting.
• Expertise in managing complex paid media campaigns (SEM, Paid Social) and SEO strategies.
• Proficiency with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Strong understanding of email marketing, CRM systems, and marketing automation.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proven ability to manage budgets, teams, and cross‑functional projects.
• Exceptional leadership, communication, and presentation skills.
• Experience with e-commerce platforms like Shopify, Magento, or BigCommerce is highly desirable.

Benefits

• Our client offers a highly competitive salary, significant bonus potential, comprehensive medical aid, and retirement benefits.

This role is based at our state‑of‑the‑art facilities in Stellenbosch, Western Cape . We provide abundant opportunities for professional growth, continuous learning, and career advancement within a rapidly expanding company. You will work in a stimulating and collaborative environment alongside a talented team of marketing professionals, enjoying the benefits of working for a market leader. This is an outstanding opportunity for a driven individual to take their career to the next level.