Digital Marketing Specialist - E-commerce Focus

Placements24; Cape Town; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Health and wellness benefits

Cape Town based team environment

Employee discounts

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to focus on e-commerce initiatives in Cape Town. You will develop and execute digital marketing campaigns to drive traffic, engagement, and sales for our online store.

Work with the marketing team to optimize online customer acquisition and retention, ensure brand consistency, and maximize ROI across channels. This role requires proficiency across Google Ads, Meta Ads, SEO, email marketing, analytics, and strong

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of digital marketing experience, with e-commerce focus.
• Proficiency with Google Ads, Meta Ads Manager, and Google Analytics.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google, Facebook, and Instagram.
• Develop and manage content for social media channels and promotional activities.
• Implement and monitor SEO strategies to improve organic rankings.
• Create email marketing campaigns for customer acquisition and retention.
• Track, analyze, and report on key digital marketing metrics for insights.
• Collaborate with design and content teams to produce effective marketing materials.

Skills

Paid advertising

Social media

SEO

Email marketing

Analytics

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to focus on their e-commerce initiatives in Cape Town . You will be instrumental in developing and executing innovative digital marketing campaigns to drive traffic, engagement, and sales for their online store. This role requires a deep understanding of various digital channels and a passion for optimizing online customer acquisition and retention strategies. You will work closely with the marketing team to ensure brand consistency and maximize the return on investment for all digital marketing efforts, contributing to the overall growth of the business in a vibrant city.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads to drive e-commerce sales.
• Develop and manage content for social media channels, focusing on engaging product showcases and promotional activities.
• Implement and monitor SEO strategies to improve organic search rankings and drive qualified traffic to the e-commerce website.
• Create compelling email marketing campaigns for customer acquisition, retention, and promotional offers.
• Track, analyze, and report on key digital marketing metrics, providing insights and recommendations for continuous improvement.
• Collaborate with the design and content teams to create visually appealing and effective marketing materials.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, with specific experience in e-commerce marketing.
• Proficiency with digital advertising platforms (Google Ads, Meta Ads Manager) and analytics tools (Google Analytics).
• Strong understanding of SEO principles, social media marketing best practices, and email marketing automation.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.

Benefits

• Competitive annual salary with potential for performance-based incentives.
• Opportunities for professional development and attending industry conferences.
• Comprehensive health and wellness benefits package.
• A creative and collaborative work environment in the heart of Cape Town .
• Employee discounts on company products and services.