E-commerce Digital Marketing Specialist

Placements24; Cape Town; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Medical & retirement benefits

Professional development opportunities

Employee product discounts

Job summary

Placements24 in Cape Town is seeking a dynamic E-commerce Digital Marketing Specialist to drive online sales and enhance brand visibility through SEO, SEM, email marketing, and social media initiatives.

You will plan, execute, and optimize data-driven campaigns, manage Google Analytics and Google Ads, create compelling content, and report on KPI progress to continuously improve ROI in a hybrid in-office/remote environment.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Experience with SEO, SEM, PPC, email marketing, and social media marketing.
• Proficiency with Google Analytics and Google Ads.

Responsibilities

• Develop and execute data-driven digital marketing campaigns, including SEO, SEM, PPC, email marketing, and affiliate programs.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage and optimize Google Ads campaigns, monitor budgets, and analyze performance metrics to maximize ROI.
• Create engaging email marketing content and manage customer segmentation and automation workflows.
• Collaborate with content and design teams to create compelling marketing collateral and website copy.
• Track, analyze, and report on key digital marketing metrics using tools like Google Analytics to measure campaign effectiveness.

Skills

Digital marketing

SEO/SEM

PPC

Email marketing

Social media marketing

Analytics

Content creation

Education

Bachelor’s degree in Marketing/Digital Media

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Digital Marketing Specialist to join their growing team in Cape Town . This role is integral to driving online sales and enhancing brand visibility through strategic digital marketing initiatives. You will be responsible for planning, executing, and optimizing various digital campaigns, including SEO, SEM, email marketing, and social media. This hybrid role offers a blend of collaborative in-office work and remote flexibility, allowing you to contribute to a vibrant e-commerce environment.

Key Responsibilities

• Develop and execute data-driven digital marketing campaigns, including SEO, SEM, PPC, email marketing, and affiliate programs.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage and optimize Google Ads campaigns, monitor budgets, and analyze performance metrics to maximize ROI.
• Create engaging email marketing content and manage customer segmentation and automation workflows.
• Collaborate with the content and design teams to create compelling marketing collateral and website copy.
• Track, analyze, and report on key digital marketing metrics using tools like Google Analytics to measure campaign effectiveness.

Requirements

• Proven experience as a Digital Marketing Specialist with a focus on e-commerce.
• Strong understanding of SEO, SEM, PPC, email marketing, and social media marketing principles.
• Proficiency with Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Experience in content creation and copywriting for digital channels.
• Bachelor's degree in Marketing, Digital Media, or a related field.

Benefits

• Competitive annual salary and performance bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and attending industry conferences.
• Discount on company products and services.