E-commerce Marketing Specialist

Placements24; Cape Town; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Full-time employment

Medical aid

Retirement fund contributions

Employee discount

Career advancement opportunities

Job summary

Placements24 seeks an E-commerce Marketing Specialist in Cape Town to drive online growth. You will optimize sales funnels, manage digital advertising campaigns and enhance customer acquisition strategies across ecommerce platforms.

The role focuses on data-driven decision making, A/B testing, and leveraging channels like Google Ads, Meta Ads and email marketing to boost conversions and loyalty in a competitive online market.

Qualifications

• 1-3 years of experience in ecommerce marketing or related field.
• Proficiency with Google Ads, Meta Ads and SEO/SEM principles.
• Experience with ecommerce platforms such as Shopify or WooCommerce and email tools.
• Strong analytical skills to translate data into actions.
• Solid understanding of customer journey mapping and CRO techniques.

Responsibilities

• Develop and manage paid campaigns on Google, Facebook and Instagram to boost traffic and sales.
• Optimize website content and UX for higher conversions via AB testing and data analysis.
• Plan and execute email marketing campaigns with segmentation and tracking.
• Conduct market research to identify growth opportunities and target segments.
• Monitor, analyze and report on campaign performance with actionable insights.

Skills

Digital advertising

Email marketing

Analytics

Customer journey mapping

CRO techniques

SEO/SEM principles

Tools

Google Ads

Meta Ads

Facebook Ads

Instagram Ads

Shopify

WooCommerce

Email marketing tools

Job description

About the Role

Our client is seeking a proactive and data-oriented E-commerce Marketing Specialist to join their thriving online retail business based in Cape Town . You will be responsible for optimizing online sales funnels, managing digital advertising campaigns, and enhancing customer acquisition strategies. This role is perfect for an individual passionate about e-commerce growth, adept at leveraging digital channels to drive conversions and customer loyalty, contributing to the company's expansion in a competitive market.

Key Responsibilities

• Develop and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads to drive traffic and sales.
• Optimize website content and user experience for maximum conversion rates through A/B testing and data analysis.
• Manage email marketing campaigns, including segmentation, content creation, and performance tracking.
• Conduct market research to identify new growth opportunities and target customer segments.
• Monitor campaign performance, analyze data, and generate reports with insights and recommendations for optimization.

Requirements

• 1-3 years of experience in e-commerce marketing, digital advertising, or a related field.
• Proficiency in managing various digital advertising platforms (Google Ads, Meta Ads) and SEO/SEM principles.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and email marketing tools.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent understanding of customer journey mapping and conversion rate optimization (CRO) techniques.

Benefits

• Attractive annual salary with potential for performance incentives.
• Stable, full-time employment with a growing e-commerce company.
• Comprehensive medical aid and retirement fund contributions.
• Generous employee discount on company products.
• A dynamic work environment with opportunities for career advancement.