E-commerce Digital Marketing Lead

Placements24; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Highly competitive salary package

Annual bonuses

Comprehensive medical aid

Retirement fund

Employee discount on company products

Vibrant Cape Town office

Job summary

Placements24 in Cape Town is seeking an experienced E-commerce Digital Marketing Lead to steer online sales and marketing for our client’s platforms. You will define and execute a comprehensive digital strategy across SEO, SEM, email, affiliates, and social media to drive customer acquisition and revenue growth.

You will analyze performance data, optimize campaigns, and manage a team of digital marketing specialists while collaborating with product, sales, and IT to deliver seamless online

Qualifications

• Minimum of 5 years in digital marketing with ecommerce focus.
• Proven track record of revenue growth through digital strategies.
• Experience with SEO/SEM, Google Analytics, email platforms, and social ads.
• Strong leadership and team management.
• Analytical skills to translate data into insights.
• Bachelor's degree in Marketing or Business; Master's preferred.

Responsibilities

• Develop and execute a strategic roadmap for all digital marketing channels to achieve ecommerce sales targets.
• Oversee SEO, SEM, paid social, email marketing, and affiliate programs to maximize customer acquisition and retention.
• Analyze campaign performance data, website analytics, and market trends to identify opportunities for optimization and growth.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement.
• Collaborate with product development, sales, and IT to ensure seamless online customer experiences.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.

Skills

Digital marketing

SEO/SEM

Team leadership

Data analysis

Education

Bachelor's degree in Marketing or Business

Master's degree (preferred)

Tools

Google Analytics

Email marketing platforms

Social media advertising

Job description

About the Role

Our client is seeking an experienced and results-oriented E-commerce Digital Marketing Lead to spearhead their online sales and marketing efforts in Cape Town . This leadership position involves defining and executing a comprehensive digital marketing strategy to drive customer acquisition, engagement, and revenue growth for their e-commerce platforms. You will manage a portfolio of digital channels, including SEO, SEM, email marketing, affiliate marketing, and social media, ensuring a cohesive and high-performing online presence. The successful candidate will be adept at data analysis, campaign optimization, and team management, playing a critical role in shaping the future of the company's digital footprint.

Key Responsibilities

• Develop and execute a strategic roadmap for all digital marketing channels to achieve e-commerce sales targets.
• Oversee the management of SEO, SEM, paid social, email marketing, and affiliate programs to maximize customer acquisition and retention.
• Analyze campaign performance data, website analytics, and market trends to identify opportunities for optimization and growth.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement.
• Collaborate with cross-functional teams, including product development, sales, and IT, to ensure seamless online customer experiences.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.

Requirements

• Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce and online sales.
• Proven track record of developing and implementing successful digital marketing strategies that have driven significant revenue growth.
• Extensive experience with SEO/SEM, Google Analytics, email marketing platforms, and social media advertising.
• Strong leadership and team management skills, with the ability to inspire and guide a marketing team.
• Excellent analytical skills and the ability to translate complex data into actionable insights.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary package and potential for annual bonuses.
• Opportunity to lead and shape the digital strategy of a growing e-commerce business.
• Comprehensive medical aid and retirement fund benefits.
• Generous employee discount on company products.
• A vibrant and collaborative work environment located in the heart of Cape Town .