Senior E-commerce Marketing Specialist - Upington

Placements24; South Africa; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary package

Professional development opportunities

Dynamic team culture

Growth in Upington market

Job summary

Placements24 is seeking a Senior E-commerce Marketing Specialist for our client in Upington, Northern Cape. You will craft and execute digital strategies to drive online sales and brand visibility, optimize the customer journey, and manage paid campaigns across Google, social, and email channels.

Collaborating with sales, product, and customer service teams, you’ll champion SEO/SEM, content marketing, and data-driven optimization in a fast‑moving e-commerce environment offering a hybrid work

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 5+ years of e-commerce marketing experience with a strong focus on social media and digital advertising.
• Proven experience with SEO/SEM tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Demonstrable success in managing and optimizing paid social media campaigns.
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce).
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Knowledge of current social media trends and best practices.
• Ability to work independently and as part of a team in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive website traffic, conversions, and customer retention.
• Manage and optimize all paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging and shareable content for social media channels, blogs, and email newsletters.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Monitor website performance, analyze user behavior, and generate regular reports on key marketing metrics.
• Collaborate with the web development team to ensure a seamless and user-friendly online shopping experience.
• Implement SEO best practices to improve organic search rankings and website visibility.
• Manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Oversee social media community management and engagement initiatives.
• Track and report on ROI for all marketing activities, adjusting strategies as needed.

Skills

Social media marketing

Digital advertising

Content creation

Analytics & reporting

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

Ahrefs

Shopify

WooCommerce

Mailchimp

HubSpot

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce enterprise, is seeking a highly motivated and experienced Senior E-commerce Marketing Specialist to join their innovative team in **Upington, Northern Cape**. This role is crucial for driving online sales, enhancing brand visibility, and optimizing the customer journey across various digital platforms. You will be instrumental in developing and executing cutting-edge marketing strategies that align with the company's ambitious growth objectives. This is a unique opportunity to make a significant impact in a key regional market, contributing directly to the success of a forward-thinking organization. We are looking for a strategic thinker with a passion for all things digital and a proven track record of delivering measurable results in the e-commerce space. The ideal candidate will possess a deep understanding of social media trends, SEO/SEM best practices, and content marketing to engage and convert target audiences effectively. This position offers a stimulating work environment where creativity and data-driven decision-making are highly valued. The successful candidate will collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive and exceptional customer experience.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive website traffic, conversions, and customer retention.
• Manage and optimize all paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging and shareable content for social media channels, blogs, and email newsletters.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Monitor website performance, analyze user behavior, and generate regular reports on key marketing metrics.
• Collaborate with the web development team to ensure a seamless and user-friendly online shopping experience.
• Implement SEO best practices to improve organic search rankings and website visibility.
• Manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Oversee social media community management and engagement initiatives.
• Track and report on ROI for all marketing activities, adjusting strategies as needed.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce marketing, with a strong focus on social media and digital advertising.
• Proven experience with SEO/SEM tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Demonstrable success in managing and optimizing paid social media campaigns.
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce).
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Knowledge of current social media trends and best practices.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary package.
• Opportunities for professional development and career advancement.
• Hybrid work model offering flexibility.
• Contribution to a dynamic and supportive team culture.
• Be part of a growing company with a strong market presence in **Upington, Northern Cape**.