E-commerce Marketing Manager

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Health, dental, and vision insurance

Generous paid time off

Professional growth opportunities

Job summary

Placements24 is seeking an experienced E‑commerce Marketing Manager to drive growth and brand presence for its online retail operations in Mossel Bay. The role combines strategic planning with hands-on execution across digital channels in a hybrid work environment.

You will lead campaigns, optimize PPC and social advertising, and collaborate with cross‑functional teams to maximize online sales and customer engagement. A strong track record in e‑commerce marketing is essential.

Qualifications

• Bachelor's degree in Marketing, Business, or related field is required.
• At least 5 years of e‑commerce marketing experience.
• Proven track record growing online sales across digital channels.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with analytics tools and marketing automation software.
• Excellent leadership, communication and project management skills.

Responsibilities

• Develop and implement integrated marketing strategies to drive traffic, conversions, and revenue for the e‑commerce platform.
• Manage and optimize digital advertising campaigns across PPC, social media ads, and display ads.
• Oversee social media strategy, including content planning, community engagement, and performance analysis.
• Analyze marketing campaign performance, website analytics, and customer data to identify trends and improvements.
• Collaborate with product, sales, and creative teams to ensure consistent brand messaging and successful campaigns.
• Manage the marketing budget to maximize ROI.

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Marketing Automation Software

Job description

About the Role

Our client is seeking a dynamic and experienced E-commerce Marketing Manager to drive growth and enhance brand presence for their online retail operations in Mossel Bay . This hybrid role involves developing and executing comprehensive marketing strategies, overseeing digital advertising, and managing social media presence to maximize sales and customer engagement. You will work closely with cross-functional teams, balancing remote work flexibility with necessary in-office collaboration to ensure cohesive campaign execution. This is an excellent opportunity for a strategic marketer to lead impactful initiatives in a vibrant coastal setting.

Key Responsibilities

• Develop and implement integrated marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize digital advertising campaigns across various channels, including PPC, social media ads, and display advertising.
• Oversee the social media strategy, including content planning, community engagement, and performance analysis.
• Analyze marketing campaign performance, website analytics, and customer data to identify trends and areas for improvement.
• Collaborate with product, sales, and creative teams to ensure consistent brand messaging and successful campaign launches.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, with at least 5 years of e-commerce marketing experience.
• Proven track record of success in managing and growing online sales through various digital marketing channels.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with e-commerce platforms, analytics tools (e.g., Google Analytics), and marketing automation software.
• Excellent leadership, communication, and project management skills.
• Ability to work effectively in a hybrid work environment, balancing remote and on-site responsibilities.

Benefits

• Competitive annual salary and performance-driven bonus structure.
• Hybrid work arrangement offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional growth and skill development within a growing organization.