Senior E-commerce Marketing Specialist

Placements24; Cape Town; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary package

Professional development opportunities

Collaborative remote team environment

Job summary

WhatJobs Direct is seeking a Senior E-commerce Marketing Specialist to lead online campaigns and optimize customer engagement across e-commerce platforms and social channels. This fully remote role emphasizes driving sales, enhancing brand presence, and delivering data-driven results for a dynamic online retailer.

The ideal candidate will have a strong background in digital marketing, SEO/SEM, content marketing, and analytics, with a proven track record in e-commerce.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in e-commerce marketing and social media management.
• Proven experience with Google Ads and Meta Ads Suite.
• Strong understanding of SEO, SEM, email marketing, and content marketing.
• Excellent analytical skills with Google Analytics and data tools.
• Portfolio of successful e-commerce marketing campaigns.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize paid advertising campaigns across Google Ads, Meta Ads Suite, and other channels.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Create engaging content for social media, emails, and website pages.
• Analyze campaign data, generate reports, and provide actionable recommendations.

Skills

Digital marketing

Social media management

Copywriting

Data analysis

E-commerce marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Suite

Google Analytics

Shopify

WooCommerce

Job description

About the Role

Our client, WhatJobs Direct, is seeking a highly motivated and results-oriented Senior E-commerce Marketing Specialist to join their dynamic team. This is a fully remote, critical role focused on driving online sales, enhancing brand presence, and optimizing customer engagement across various e-commerce platforms and social media channels. The ideal candidate will possess a deep understanding of digital marketing strategies, with a proven track record in the e-commerce sector. You will be instrumental in developing and executing innovative campaigns that resonate with our target audience and contribute directly to business growth. This position offers the opportunity to work from anywhere within Cape Town, Western Cape, ZA, embracing a truly remote-first work environment where collaboration and creativity are paramount. We are looking for a strategic thinker with excellent analytical skills and a passion for the ever-evolving world of online retail and social media marketing.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct market research and competitive analysis to identify new opportunities and trends.
• Create engaging and persuasive content for social media, email marketing, and website product pages.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
• Collaborate with the design and content teams to ensure brand consistency and high-quality creative assets.
• Monitor social media channels, engage with the community, and manage online reputation.
• Optimize website user experience and conversion funnels for better performance.
• Stay abreast of the latest e-commerce and social media marketing best practices and technologies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in e-commerce marketing and social media management.
• Proven experience with major advertising platforms (Google Ads, Meta Ads Suite).
• Strong understanding of SEO, SEM, email marketing, and content marketing principles.
• Excellent analytical skills with proficiency in Google Analytics and other data analysis tools.
• Demonstrated ability to create compelling marketing copy and engaging social media content.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a strong advantage.
• Exceptional communication and interpersonal skills, with the ability to work effectively in a remote team setting.
• Self-starter with strong organizational skills and the ability to manage multiple projects simultaneously.
• A portfolio showcasing successful e-commerce marketing campaigns is highly desirable.

Benefits

• Competitive salary package commensurate with experience.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to work with a leading company in the e-commerce space.
• Professional development and growth opportunities.
• Collaborative and supportive remote team environment.
• Contribution to impactful marketing strategies that drive business success.
• Potential for performance-based bonuses.