Senior E-commerce Marketing Specialist

Placements24; Polokwane; Híbrido; ZAR 420.000 - 700.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary package

Professional development and training

Exposure to cutting-edge digital tech

Collaborative and supportive work env

Career advancement potential

Descripción de la vacante

Placements24 is seeking a Senior E-commerce Marketing Specialist in Polokwane, Limpopo, to drive online sales and enhance brand visibility across social channels. You will optimize the customer journey and lead key marketing initiatives.

You will manage paid social campaigns, SEO/SEM, content and email marketing, analyse data, mentor junior team members, and collaborate with design and development to improve conversions.

Formación

• Bachelor's degree in Marketing, Digital Marketing or related field.
• 5+ years in e-commerce marketing and social media management.
• Proven track record in driving online sales and campaigns.
• Deep knowledge of SEO, SEM, email marketing and social ads.
• Experience with Shopify/WooCommerce and analytics tools.

Responsabilidades

• Develop and implement e-commerce marketing strategies to drive sales.
• Manage and optimize social media campaigns across platforms.
• Conduct market research and competitive analysis.
• Analyse website and campaign data to drive improvements.
• Oversee content creation and email newsletters.
• Collaborate with design/dev teams to optimize UX for conversions.
• Manage e-commerce budget to maximize ROI.
• Monitor feedback across digital touchpoints and report KPIs.

Conocimientos

E-commerce marketing

Social media management

SEO/SEM

Content marketing

Email marketing

Google Analytics

Conversion rate optimization

Budget management

Communication skills

Team mentorship

Educación

Bachelor's degree in Marketing/Digital Marketing

Herramientas

Shopify

WooCommerce

Google Analytics

Descripción del empleo

About the Role

Our client, a rapidly expanding digital presence in the Polokwane, Limpopo, ZA region, is seeking a highly motivated and results-driven Senior E-commerce Marketing Specialist to join their dynamic team. This role is pivotal in driving online sales, enhancing brand visibility across social media platforms, and optimizing the overall customer journey. You will be instrumental in shaping our client's digital strategy, ensuring a seamless and engaging experience for their customers. This is an exciting opportunity to make a significant impact in a growing company, contributing directly to their success in the competitive e-commerce landscape. The ideal candidate will possess a deep understanding of digital marketing principles, with a strong emphasis on e-commerce and social media strategies. We are looking for a strategic thinker with a passion for innovation and a proven track record of achieving measurable results in online marketing campaigns. This position offers a chance to lead key initiatives and mentor junior team members within the marketing department.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive sales and customer acquisition across various online channels.
• Manage and optimize social media campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn, ensuring brand consistency and engagement.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Analyze website traffic, conversion rates, and campaign performance data, providing actionable insights and recommendations for improvement.
• Oversee the creation of engaging content, including product descriptions, blog posts, social media updates, and email newsletters.
• Collaborate with the design and development teams to ensure website user experience is optimized for conversions.
• Manage the e-commerce budget, allocating resources effectively to maximize ROI.
• Stay updated with the latest digital marketing tools, techniques, and best practices.
• Monitor and respond to customer feedback and inquiries across all digital touchpoints.
• Report on key performance indicators (KPIs) to senior management.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce marketing and social media management.
• Proven experience in developing and executing successful digital marketing campaigns with a focus on driving sales.
• In-depth knowledge of SEO, SEM, content marketing, email marketing, and social media advertising.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret data and translate it into strategic decisions.
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Exceptional communication, writing, and presentation skills.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.
• Experience in managing paid social media advertising budgets and campaigns.

Benefits

• Competitive salary package.
• Opportunity to work with a growing and innovative company.
• Professional development and training opportunities.
• Exposure to cutting-edge digital marketing technologies.
• Contribution to the growth of a significant brand in Polokwane, Limpopo, ZA
• Collaborative and supportive work environment.
• Potential for career advancement within the organization.