Senior E-commerce Marketing Manager (Remote-First)

Placements24; Midrand; Hybrid; ZAR 900.000 - 1.300.000; Vollzeit

Benefits dieser Stelle

Remote-first

Generous leave

Professional development

Cutting-edge tools

Zusammenfassung

Placements24 is seeking a Senior E-commerce Marketing Manager to lead our remote-first digital strategy in South Africa. You will drive acquisition, engagement and retention through paid social, SEM, email, and affiliate programs.

The ideal candidate has 5+ years in e-commerce marketing, a data-driven mindset, and a proven ability to grow online sales. You will manage budgets, collaborate with product and creative teams, and advise on emerging digital opportunities.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years in e-commerce marketing with social media strategy.
• Proven success in growing online sales via digital channels.
• Strong knowledge of Google Analytics, Facebook Ads Manager, and email marketing.
• Excellent written and verbal communication, with copywriting flair.
• Experience managing marketing budgets and reporting KPIs.
• Ability to work independently in a remote setting.

Aufgaben

• Develop and execute comprehensive e-commerce marketing strategies, encompassing paid social media, search engine marketing (SEM), email marketing, and affiliate programs.
• Manage and optimize social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.) to build brand awareness, drive website traffic, and foster community engagement.
• Oversee the creation of compelling and on-brand content, including ad copy, visual assets, and video, tailored for various digital platforms.
• Analyze campaign performance data, identifying key trends and insights to inform future strategies and maximize ROI.
• Collaborate with the product, sales, and creative teams to ensure a cohesive brand message and customer experience across all touchpoints.
• Manage marketing budgets effectively, allocating resources to channels that deliver the highest performance.
• Stay abreast of the latest e-commerce trends, social media algorithm changes, and digital marketing best practices.
• Conduct A/B testing on various marketing elements to continuously improve conversion rates and campaign effectiveness.

Kenntnisse

5+ years in e-commerce marketing

Digital campaign optimization

Data analysis

Excellent written and verbal comms

Budget management

Remote work capability

Ausbildung

Bachelor's degree in Marketing or Business Administration

Master's degree (preferred)

Tools

Google Analytics

Facebook Ads Manager

Email marketing software

Jobbeschreibung

About the Role

Our client, a rapidly growing e-commerce enterprise, is seeking a dynamic and results-oriented Senior E-commerce Marketing Manager to spearhead their digital marketing efforts. This is a fully remote-first position, offering the flexibility to work from anywhere within South Africa, while collaborating closely with a vibrant and innovative team. You will play a pivotal role in shaping our client's online presence, driving customer acquisition, engagement, and retention through strategic social media and e-commerce initiatives. The ideal candidate is a visionary leader with a deep understanding of the digital landscape, passionate about leveraging data to optimize campaigns and achieve ambitious growth targets. This role requires a proactive approach, excellent communication skills, and the ability to thrive in an autonomous, remote work environment. We are committed to fostering a culture of continuous learning and development, and this role offers ample opportunities for professional growth.

Key Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies, encompassing paid social media, search engine marketing (SEM), email marketing, and affiliate programs.
• Manage and optimize social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.) to build brand awareness, drive website traffic, and foster community engagement.
• Oversee the creation of compelling and on-brand content, including ad copy, visual assets, and video, tailored for various digital platforms.
• Analyze campaign performance data, identifying key trends and insights to inform future strategies and maximize ROI.
• Collaborate with the product, sales, and creative teams to ensure a cohesive brand message and customer experience across all touchpoints.
• Manage marketing budgets effectively, allocating resources to channels that deliver the highest performance.
• Stay abreast of the latest e-commerce trends, social media algorithm changes, and digital marketing best practices.
• Conduct A/B testing on various marketing elements to continuously improve conversion rates and campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Proven track record of at least 5 years in e-commerce marketing, with a strong emphasis on social media strategy and execution.
• Demonstrated success in managing and growing online sales through digital channels.
• In-depth knowledge of digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, email marketing software).
• Exceptional analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent written and verbal communication skills, with a flair for creative copywriting.
• Experience in managing marketing budgets and reporting on KPIs.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• A passion for e-commerce and a keen eye for emerging digital marketing opportunities.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work remotely from any location in South Africa .
• Generous annual leave allowance.
• Professional development and training opportunities.
• Contribution to a dynamic and collaborative team culture.
• Access to cutting-edge marketing tools and technologies.
• Potential for performance-based bonuses and incentives.