Digital Marketing Specialist - E-commerce & Social Media

Placements24; Bellville; Hybrid; ZAR 248,000 - 358,000; Full time

Benefits offered by this job

Fully remote position offering work‑to

Competitive contractor rates

Diverse digital marketing projects

Direct impact on sales & brand growth

Dynamic, results-driven team

Schedule flexibility

Opportunity to contribute to marketing

Job summary

Placements24 is seeking a digital marketing specialist focused on e-commerce and social media. The role is remote-first across South Africa and aims to drive online visibility, customer acquisition, and revenue growth through integrated campaigns.

You will drive SEO, SEM, email marketing, and content strategies, analyze performance with analytics tools, and collaborate with design teams to create compelling materials.

Qualifications

• Proven experience in digital marketing for e-commerce and social media.
• Demonstrable success in managing paid advertising campaigns (Google Ads, Facebook Ads).
• Strong SEO, email marketing, and analytics capabilities.

Responsibilities

• Develop and implement strategic digital marketing plans across social media, SEO, SEM, and email marketing.
• Create, manage, and optimize social campaigns to drive engagement and conversions.
• Manage paid advertising to maximize ROI across Google Ads and social platforms.
• Analyze website traffic, user behavior, and campaign performance using analytics tools.
• Develop and execute content marketing strategies to attract and retain customers.
• Monitor industry trends and competitor activity to identify opportunities.
• Collaborate with designers and content creators to produce engaging marketing materials.
• Manage and grow email marketing lists and campaigns.
• Provide regular reports on campaign performance and key metrics.

Skills

Digital marketing

E-commerce

Social media

SEO

SEM

Email marketing

Google Analytics

Data analysis

Campaign management

CMS familiarity

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

Google Analytics

SEMrush

Job description

About the Role

Our client, a rapidly scaling online retailer, is seeking a highly motivated and skilled Digital Marketing Specialist with a strong focus on E-commerce and Social Media. This role is crucial for driving online visibility, customer acquisition, and revenue growth. You will be responsible for developing and executing integrated digital marketing campaigns that leverage the power of social media and other online channels. The ideal candidate is proactive, data-driven, and possesses a comprehensive understanding of the digital marketing ecosystem. This position offers a remote-first working environment, providing the flexibility to work from anywhere within South Africa. You will play a key role in enhancing our client's brand presence and customer engagement in the competitive digital marketplace. This is an excellent opportunity for a seasoned digital marketer to contribute significantly to a forward-thinking company.

Key Responsibilities

• Develop and implement strategic digital marketing plans encompassing social media, SEO, SEM, and email marketing.
• Create, manage, and optimize social media campaigns across various platforms to drive engagement and conversions.
• Manage paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Analyze website traffic, user behavior, and campaign performance using analytics tools to identify areas for improvement.
• Develop and execute content marketing strategies to attract and retain customers.
• Monitor industry trends and competitor activities to identify new opportunities.
• Collaborate with designers and content creators to produce engaging marketing materials.
• Manage and grow the client's email marketing list and campaigns.
• Provide regular reports on campaign performance and key digital marketing metrics.

Requirements

• Proven experience as a Digital Marketing Specialist, with a strong emphasis on e-commerce and social media.
• Demonstrable success in managing and executing paid advertising campaigns (Google Ads, Facebook Ads, etc.).
• Proficiency in SEO best practices and tools.
• Experience with email marketing platforms and automation.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics).
• Familiarity with content management systems (CMS) is a plus.
• Ability to work autonomously in a remote setting.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Fully remote position offering excellent work-life balance.
• Competitive contractor rates.
• Opportunity to work on diverse and exciting digital marketing projects.
• Direct impact on driving sales and brand growth for a prominent e-commerce brand.
• Be part of a dynamic and results-driven marketing team.
• Flexibility to manage your own schedule.
• Chance to contribute to innovative marketing strategies.