Remote Retail E-commerce Marketing Specialist

Placements24; Soweto; Hybrid; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Performance-based bonuses

Professional development opportunities

Access to digital marketing tools

Job summary

Placements24 is seeking a creative and data-driven Remote E-commerce Marketing Specialist to lead digital marketing initiatives across SEO, SEM, social media, email, and content. You will drive traffic and sales for our client’s e-commerce platforms while working fully remotely from anywhere in South Africa.

You will leverage analytics to optimize campaigns, conduct keyword research, and create compelling marketing content.

Qualifications

• Proven e-commerce or digital marketing experience focused on online sales.
• Strong SEO/SEM, social media, and email marketing knowledge.
• Experience with Google Analytics, Ads Manager, and CRO basics.
• Excellent written communication and ability to work remotely.

Responsibilities

• Develop and execute multichannel digital marketing campaigns.
• Optimize paid campaigns across Google Ads and social platforms.
• Create product descriptions, social posts, and newsletters.
• Analyze data to improve traffic, engagement and conversions.
• Coordinate with design and operations teams.
• Track KPIs and report performance.

Skills

Analytical mindset

Remote collaboration

Content creation

Communication skills

Time management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing software

Google Search Console

A/B testing tools

Job description

About the Role

Our client, a fast-growing online retailer, is seeking a creative and data-driven Remote E-commerce Marketing Specialist to join their marketing team. This role is entirely remote, allowing you to work from any location within South Africa. You will be instrumental in developing and executing digital marketing strategies to drive traffic, engagement, and sales for our client's e-commerce platforms. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, email marketing, and content creation within an e-commerce context. You will leverage analytics to measure campaign performance and optimize strategies for maximum ROI. This is an exciting opportunity for a motivated digital marketer to contribute to a dynamic online brand and make a tangible impact on its growth. We are looking for an innovative thinker who thrives in a remote setting and is passionate about the intersection of marketing and e-commerce.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, Content).
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to drive qualified traffic and conversions.
• Create compelling marketing content, including product descriptions, social media posts, and email newsletters.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Analyze website traffic, campaign performance, and customer data using analytics tools.
• Develop and manage email marketing campaigns, including segmentation and automation.
• Collaborate with the e-commerce operations and design teams to ensure marketing alignment.
• Monitor industry trends and competitor marketing activities to identify opportunities.
• Track and report on key marketing KPIs and provide insights for continuous improvement.

Requirements

• Proven experience in e-commerce marketing or digital marketing roles, with a focus on online sales.
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
• Excellent written and verbal communication skills, crucial for remote collaboration.
• Data-driven mindset with strong analytical and reporting capabilities.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative thinking and a passion for digital marketing innovation.
• Experience with A/B testing and conversion rate optimization (CRO) is a plus.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary and potential for performance-based bonuses.
• Opportunity to work with a dynamic and growing online retail brand.
• Access to cutting-edge digital marketing tools and resources.
• Professional development opportunities in digital marketing.
• Be part of a creative and collaborative remote team.