Remote E-commerce Marketing Specialist

Placements24; Centurion; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Remote work

Professional development

Conferences access

Job summary

Placements24 is seeking a highly skilled E-commerce Marketing Specialist to join a fully remote team and drive growth for a leading online retailer focused on home decor.

You will develop data-driven marketing strategies across SEO, SEM, email marketing, and social media to boost online sales, acquire customers, and improve retention. Collaborate with sales, product, and creative teams in a remote-first environment to deliver measurable ROI.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years in e-commerce marketing with proven results.
• In-depth knowledge of SEO, SEM, Google Analytics, Google Ads, and email platforms (Mailchimp, Klaviyo).
• Experience with A/B testing and CRO techniques.
• Strong analytical and communication skills.
• Ability to manage budgets and deliver ROI in a remote setting.
• Experience with Shopify or Magento is a plus.

Responsibilities

• Develop and execute integrated e-commerce marketing strategies across SEO, SEM, email, affiliate marketing, and social ads.
• Conduct keyword research and optimize on-page and off-page SEO.
• Manage and optimize paid campaigns to drive traffic and conversions.
• Create and send email campaigns, newsletters, and automated workflows.
• Analyze website and campaign data to identify trends and optimize ROI.
• Collaborate with content to produce product descriptions and marketing collateral.
• Monitor CRO efforts and improve user experience on the ecommerce platform.
• Report marketing performance with actionable insights.

Skills

SEO & SEM

Email marketing

Social media advertising

Data analysis

A/B testing

Conversion rate optimization

Google Analytics

Budget management

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Mailchimp

Klaviyo

Shopify

Magento

Job description

About the Role

Our client, a leading online retailer specializing in home decor, is seeking a highly skilled and motivated E-commerce Marketing Specialist to join their fully remote team. This pivotal role will involve developing and executing data-driven marketing strategies to enhance online sales, drive customer acquisition, and improve customer retention across all digital channels. The ideal candidate will have a comprehensive understanding of the e-commerce ecosystem, including SEO, SEM, email marketing, and social media advertising. You will be responsible for analyzing market trends, identifying new growth opportunities, and optimizing marketing campaigns for maximum ROI. This is a fantastic opportunity for a strategic thinker with a proven ability to manage multiple projects and deliver measurable results in a remote-first environment. You will work closely with cross-functional teams, including sales, product development, and creative, to ensure a cohesive and effective marketing approach. We are looking for someone who is passionate about e-commerce, possesses excellent analytical skills, and thrives in a collaborative, fully remote setting. Your contributions will directly impact the growth and success of our client's online business. The company culture encourages innovation and continuous learning, making this an ideal place for career advancement.

Key Responsibilities

• Develop and implement integrated e-commerce marketing strategies across various channels including SEO, SEM, email marketing, affiliate marketing, and social media advertising.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows, to nurture leads and retain customers.
• Analyze website traffic, sales data, and marketing campaign performance using tools like Google Analytics to identify trends and opportunities.
• Collaborate with the content team to create compelling product descriptions, blog posts, and other marketing collateral.
• Manage the e-commerce platform's user experience and conversion rate optimization (CRO) efforts.
• Stay abreast of the latest e-commerce marketing trends, tools, and best practices.
• Work closely with the product and merchandising teams to align marketing efforts with product launches and promotions.
• Prepare regular reports on marketing performance, providing insights and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of experience in e-commerce marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, Google Analytics, Google Ads, and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Experience with A/B testing and conversion rate optimization techniques.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Excellent written and verbal communication skills.
• Proficiency in managing online advertising budgets and optimizing campaigns for ROI.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
• A proactive and results-oriented mindset with a passion for the e-commerce industry.

Benefits

• This fully remote position offers a competitive salary, excellent health insurance coverage, and ample paid time off.
• You'll have the flexibility to work from anywhere in South Africa, enjoying a better work-life balance.
• Our client provides opportunities for continuous learning and professional development, including access to industry conferences and training.
• You will be part of a collaborative and innovative team culture that values your contributions and encourages new ideas.
• This role offers a significant opportunity to shape the marketing strategy of a growing online business.