Digital Marketing Manager (E-commerce Focus)

Placements24; Centurion; Remote; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Fully remote work arrangement

Job summary

Placements24 is seeking a strategic Digital Marketing Manager to lead our online presence from Centurion, Gauteng, while enabling a fully remote work setup. You will design and execute comprehensive digital marketing strategies to grow e-commerce sales and strengthen the brand's online visibility.

The ideal candidate has a Master’s degree in Marketing or a related field with 8+ years in digital marketing, including 4+ years in a management role.

Qualifications

• Master's degree in Marketing, Digital Media, or a related field.
• 8+ years in digital marketing with at least 4 years in a management role focusing on e-commerce.
• Proven success in managing large-scale campaigns across multiple channels.
• Expertise across SEO, SEM, social media, email, and content marketing.

Responsibilities

• Develop and implement a cutting-edge digital marketing strategy to drive e-commerce sales and online brand visibility.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and CPA.
• Oversee SEO strategy to improve organic search rankings and drive qualified traffic.
• Lead social media strategy, content creation, and community engagement efforts.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze website traffic, conversion rates, and campaign performance using analytics tools and provide regular reports.

Skills

Leadership

Project management

Communication

Strategic thinking

Data analysis

Education

Master's degree in Marketing, Digital Media, or related field

Tools

Google Analytics

Google Ads

Meta Business Suite

HubSpot

Email marketing platforms

Job description

About the Role

Our client is seeking a strategic and results-driven Digital Marketing Manager with a strong focus on e-commerce to lead their online presence from Centurion, Gauteng, ZA . This is a fully remote position, offering the flexibility to work from anywhere while contributing to a significant brand's digital success. The ideal candidate will be an expert in developing and implementing comprehensive digital marketing strategies, with a proven ability to drive online sales, enhance customer engagement, and build brand loyalty through various digital channels. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and content strategy, with a specific emphasis on optimizing the e-commerce customer journey. This role demands a data-driven mindset, excellent leadership skills, and a creative approach to navigating the evolving digital landscape. As a fully remote role, it requires a self-motivated individual who thrives in an independent work environment.

Key Responsibilities

• Develop and execute a cutting-edge digital marketing strategy to drive e-commerce sales and online brand visibility.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and CPA.
• Oversee SEO strategy to improve organic search rankings and drive qualified traffic to the website.
• Lead social media strategy, content creation, and community engagement efforts to foster a strong online community.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze website traffic, conversion rates, and campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
• Collaborate with the creative and content teams to develop engaging marketing materials.
• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly in the e-commerce sector.
• Manage the digital marketing budget effectively and allocate resources for optimal performance.

Requirements

• Master's degree in Marketing, Digital Media, or a related field (or equivalent practical experience).
• Minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a management role focused on e-commerce.
• Demonstrated success in managing large-scale digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, and email marketing platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent leadership, communication, and project management skills.
• Experience working in a fully remote setting is highly desirable.
• Deep understanding of the online retail customer journey and conversion optimization techniques.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote work arrangement, offering excellent work-life balance.
• Opportunities for significant career growth and leadership development.
• Allowance for home office setup and internet.
• Comprehensive health and wellness benefits.
• Access to continuous learning and development programs.
• Chance to shape the digital future of a prominent brand.