Senior E-commerce Marketing Manager (Remote)

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Fully remote

Career growth

Leading brand

Marketing tools

Work-life balance

Job summary

Placements24 is seeking a Senior E-commerce Marketing Manager to lead a fully remote team and drive online sales through integrated multi-channel campaigns. You will own strategy across SEO/SEM, email, content and affiliate programs, leveraging analytics to optimize performance.

The role requires 7+ years in e-commerce marketing with a proven track record in revenue growth, strong budgeting skills, and leadership experience managing remote teams.

Qualifications

• 7+ years in e-commerce marketing with progressive responsibility.
• Proven track record of revenue growth from digital campaigns.
• Strong leadership and remote team management skills.

Responsibilities

• Develop and implement integrated e-commerce marketing strategies across SEO, SEM, social, email, content and affiliate marketing.
• Oversee planning, execution, and optimization of digital marketing campaigns to hit revenue targets.
• Manage marketing budgets and maximize ROI across channels.
• Analyze data and customer insights to identify trends and opportunities.
• Lead and mentor a remote marketing team and collaborate with product, sales, and customer service.

Skills

E-commerce marketing

Digital marketing

Leadership

Budget management

Analytics

A/B testing

CRO

Remote team management

Education

Bachelor's degree in Marketing/Business

MBA (nice to have)

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leader in the online retail space, is seeking an accomplished Senior E-commerce Marketing Manager to join their fully remote team. This position is crucial for developing and executing comprehensive marketing strategies that drive online sales, customer acquisition, and brand loyalty. You will lead cross-functional teams, manage significant marketing budgets, and leverage data analytics to optimize campaign performance across all digital channels. The ideal candidate is a strategic thinker with extensive experience in e-commerce marketing, a deep understanding of digital marketing tactics, and a proven ability to deliver measurable results in a remote setting. If you are ready to take on a challenging and rewarding role where you can shape the marketing direction of a prominent brand from anywhere, we want to hear from you.

Key Responsibilities

• Develop and implement integrated e-commerce marketing strategies encompassing SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Oversee the planning, execution, and optimization of all digital marketing campaigns to achieve revenue and customer acquisition targets.
• Manage and allocate marketing budgets effectively, ensuring maximum ROI and efficient spend.
• Analyze marketing data and customer insights to identify trends, opportunities, and areas for improvement.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
• Collaborate with product, sales, and customer service teams to ensure a cohesive customer experience.
• Stay abreast of industry trends, competitor activities, and emerging digital marketing technologies.
• Define and track key performance indicators (KPIs) for all marketing initiatives.
• Manage external agencies and vendors as needed to support marketing objectives.

Requirements

• Minimum of 7 years of progressive experience in e-commerce marketing, with at least 3 years in a management role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies that have driven significant revenue growth.
• Expertise across various digital marketing channels, including SEO, SEM, social media, email, content, and affiliate marketing.
• Strong analytical skills with proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data-driven decision-making.
• Proven ability to manage large marketing budgets and deliver strong ROI.
• Exceptional leadership, communication, and interpersonal skills, with experience managing remote teams.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Ability to thrive in a fully remote, fast-paced, and dynamic work environment.
• Experience in A/B testing and conversion rate optimization (CRO).

Benefits

• Highly competitive annual salary of ZAR .
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Significant opportunity for career growth and leadership development.
• Work with a well-established and respected brand in the e-commerce industry.
• Access to cutting-edge marketing tools and technologies.