Digital Marketing Manager - Retail E-commerce

Placements24; Benoni; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive compensation

Bonuses based on performance

Professional development opportunities

Employee discounts on products

Generous paid time off

Job summary

Placements24 is seeking a consummate Digital Marketing Manager to lead ecommerce marketing initiatives in a fully remote SA setting. You will design, execute, and optimize campaigns across SEO/SEM, email, content, and social media to drive traffic, engagement, and conversions.

You will analyze performance, manage budgets, and collaborate with design and web teams to improve user experience and conversions. A strong analytics mindset and CRO experience are essential.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum 5 years of digital marketing experience with e-commerce/retail.
• Proven track record across campaigns and channels.
• Strong analytics and CRO experience.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy for the ecommerce platform.
• Manage and optimize paid advertising campaigns (SEM, social ads) for ROI and target CPA.
• Implement and refine SEO strategies to improve organic rankings.
• Develop and manage email marketing campaigns with segmentation and automation.
• Oversee social media presence, content, and community engagement to build brand loyalty.
• Create and manage a content marketing calendar for diverse platforms.
• Analyze website performance and campaign results using Google Analytics.
• Collaborate with web development and design teams to optimize UX and conversion funnels.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Manage the digital marketing budget effectively to maximize impact.
• Identify new digital marketing opportunities and test innovative approaches.

Skills

Digital marketing strategy

Paid ads management

SEO/SEM

Email marketing

Content marketing

Social media marketing

Analytics (GA)

A/B testing/CRO

Remote work

Communication

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Email platform

Job description

About the Role

Our client is a forward-thinking retail company with a rapidly expanding online presence, and they are seeking an experienced and innovative Digital Marketing Manager to lead their e-commerce marketing efforts. This is a fully remote position, offering the perfect opportunity to shape and execute impactful digital strategies from anywhere in South Africa.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to drive traffic, engagement, and conversion for the e-commerce platform.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to maximize ROI and achieve target CPA.
• Implement and refine SEO strategies to improve organic search rankings and drive qualified traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Oversee social media presence, content creation, and community engagement to build brand loyalty.
• Create and manage a content marketing calendar, ensuring relevant and engaging content is produced across various platforms.
• Analyze website performance, user behavior, and campaign results using tools like Google Analytics.
• Collaborate with web development and design teams to optimize the user experience and conversion funnels.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively, allocating resources to achieve maximum impact.
• Identify new digital marketing opportunities and test innovative approaches to reach target audiences.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and retail.
• Proven success in developing and executing successful digital marketing campaigns across multiple channels.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency in Google Analytics, Google Ads, and various social media advertising platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple projects simultaneously in a remote environment.
• Creative thinking and a passion for digital innovation.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to lead digital marketing for a growing e-commerce brand.
• Professional development opportunities and access to industry training.
• Contribution to innovative marketing campaigns.
• Collaborative and results-oriented team environment.
• Generous paid time off.
• Employee discounts on company products.
• Retirement savings plan.
• Exposure to cutting-edge digital marketing tools and technologies.