Senior E-commerce Marketing Manager

Placements24; Durban; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Comprehensive medical aid

Pension fund

Generous annual leave

Professional development opportunities

Employee discounts

Hybrid work arrangement

Job summary

Placements24 in Durban, KwaZulu-Natal, seeks a Senior E-commerce Marketing Manager to drive profitable online growth. You will develop and execute comprehensive digital marketing strategies across SEO, SEM, email, content marketing, and affiliate programs to maximize conversions and customer acquisition.

The ideal candidate has 6+ years in digital marketing with an e-commerce focus, strong analytics, and proven ability to lead cross-functional teams and external agencies in a hybrid Durban

Qualifications

• Minimum of 6 years of digital marketing experience with an e-commerce focus.
• Proven success in developing and executing paid search (SEM) and social media advertising campaigns.
• Strong understanding of SEO principles and techniques.
• Proficiency in marketing automation platforms and email marketing tools.
• Experience with web analytics tools such as Google Analytics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive traffic, sales, and customer retention.
• Manage paid advertising campaigns (Google Ads, social media) to achieve target KPIs.
• Oversee the SEO strategy to improve organic search rankings and drive qualified traffic.
• Lead email marketing campaigns, including segmentation, automation, and performance analysis.
• Develop and manage content marketing initiatives, including blog posts, product descriptions, and social media content.
• Analyze marketing campaign performance, website analytics, and customer data to identify trends and opportunities.
• Collaborate with cross-functional teams (merchandising, design, IT) to ensure cohesive brand messaging and customer experience.
• Manage relationships with external agencies and vendors.
• Stay updated with the latest digital marketing trends and e-commerce best practices.

Skills

Digital marketing

SEO

SEM

Email marketing

Content marketing

Web analytics

Marketing automation

Strategic planning

Project management

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client, a leading online retailer with a significant presence in Durban, KwaZulu-Natal , is seeking a strategic and results-driven Senior E-commerce Marketing Manager. This role is crucial for driving profitable growth through the development and execution of comprehensive digital marketing strategies. You will be responsible for overseeing all aspects of online marketing, including SEO, SEM, email marketing, content marketing, and affiliate programs, with a sharp focus on maximizing conversion rates and customer acquisition costs. The ideal candidate will possess a deep understanding of the e-commerce landscape, coupled with strong analytical skills and a creative approach to marketing challenges. Join our client's dynamic team and play a pivotal role in shaping their digital future from their Durban headquarters.

Key Responsibilities

• Develop and implement innovative e-commerce marketing strategies to drive traffic, sales, and customer retention.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs.
• Oversee the SEO strategy to improve organic search rankings and drive qualified traffic.
• Lead email marketing campaigns, including segmentation, automation, and performance analysis.
• Develop and manage content marketing initiatives, including blog posts, product descriptions, and social media content.
• Analyze marketing campaign performance, website analytics, and customer data to identify trends and opportunities.
• Collaborate with cross-functional teams (merchandising, design, IT) to ensure cohesive brand messaging and customer experience.
• Manage relationships with external agencies and vendors.
• Stay updated with the latest digital marketing trends and e-commerce best practices.

Requirements

• Minimum of 6 years of experience in digital marketing, with a significant focus on e-commerce.
• Demonstrated success in developing and executing paid search (SEM) and social media advertising campaigns.
• Strong understanding of SEO principles and techniques.
• Proficiency in marketing automation platforms and email marketing tools.
• Experience with web analytics tools such as Google Analytics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Must be able to work in a hybrid capacity from our office in Durban, KwaZulu-Natal.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive medical aid and pension fund.
• Generous annual leave and public holidays.
• Opportunities for professional development and training.
• A dynamic and supportive team environment.
• Employee discounts on company products.