Digital Marketing Lead - E-commerce

Placements24; Durban; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance

Retirement plan

Generous annual leave

Professional training opportunities

Job summary

Placements24 in Durban is seeking an experienced Digital Marketing Lead to spearhead ecommerce marketing initiatives. You will develop and oversee integrated campaigns across SEO, PPC, social media, and email marketing to drive online sales and improve brand visibility.

You will manage a team of digital marketing specialists, analyze performance data, optimize ROI, and stay ahead of industry trends. A Bachelor's or Master's in Marketing and 7+ years of progressive digital marketing experience

Qualifications

• Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role within e-commerce.
• Proven track record of data-driven digital marketing strategies that achieve measurable results.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy to increase online revenue, traffic, and customer acquisition for the e-commerce business.
• Oversee and manage SEO, SEM (PPC), social media marketing, email marketing, affiliate marketing, and content marketing initiatives.
• Analyze website traffic, sales data, and campaign performance metrics to identify insights, measure success, and drive continuous improvement.
• Manage the digital marketing budget effectively, allocating resources to maximize ROI across all channels.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the e-commerce sector.

Skills

SEO

SEM

Social media ads

Email marketing

Web analytics

Education

Bachelor's or Master's degree in Marketing

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is looking for an experienced and forward-thinking Digital Marketing Lead to spearhead their e-commerce marketing efforts in Durban . This leadership role demands a strategic mind capable of developing and overseeing integrated digital campaigns that drive online sales, enhance brand visibility, and optimize customer engagement. You will manage a portfolio of digital marketing activities, including SEO, PPC, social media, and email marketing, ensuring alignment with overall business goals. The ideal candidate is a proven performer with a passion for digital innovation and a deep understanding of the e-commerce landscape.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to increase online revenue, traffic, and customer acquisition for the e-commerce business.
• Oversee and manage SEO, SEM (PPC), social media marketing, email marketing, affiliate marketing, and content marketing initiatives.
• Analyze website traffic, sales data, and campaign performance metrics to identify insights, measure success, and drive continuous improvement.
• Manage the digital marketing budget effectively, allocating resources to maximize ROI across all channels.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the e-commerce sector.

Requirements

• Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role within e-commerce.
• Proven track record of successfully developing and implementing data-driven digital marketing strategies that achieve measurable results.
• Expertise in SEO, SEM, social media advertising, email marketing platforms, and web analytics tools.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make strategic recommendations.
• Excellent leadership, communication, and project management skills.

Benefits

• Highly competitive annual salary and performance-based incentives.
• Hybrid work arrangement to promote work-life balance in Durban .
• Comprehensive health insurance and retirement savings plan.
• Generous annual leave and opportunities for further professional training.
• A stimulating work environment that encourages creativity and strategic thinking.