Digital Marketing Strategist - E-commerce

Placements24; Durban; On-site; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonuses

Health insurance

Career development

Employee discounts

Job summary

Placements24 in Durban is seeking a strategic and creative Digital Marketing Strategist to lead e-commerce marketing efforts, conceptualize, develop, and execute integrated campaigns to drive online sales and brand visibility.

You will collaborate with cross-functional teams to ensure a cohesive brand message and a superior customer experience across all digital touchpoints, shaping the digital future of a thriving e-commerce business.

Qualifications

• Minimum of 5 years of digital marketing experience with e-commerce focus.
• Proven success in integrated campaigns across multiple channels.
• Expertise in SEO, SEM, social media, email, and content strategy.
• Strong analytical skills with web analytics tools.
• Excellent communication, project management, and leadership abilities.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy across SEO, SEM, email, social, and content to drive traffic and online sales.
• Oversee creation of engaging digital content aligned with brand voice and marketing goals.
• Manage and optimize paid campaigns across channels to maximize ROI and meet KPIs.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Analyze campaign performance data and report insights for iterative improvement.
• Collaborate with web development and product teams to optimize user experience and conversions.

Skills

Digital marketing strategy

Campaign management

Analytical skills

Leadership

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Analytics

Marketing automation

Job description

About the Role

Our client is looking for a strategic and creative Digital Marketing Strategist to lead their e-commerce marketing efforts in Durban . In this role, you will be responsible for conceptualizing, developing, and executing integrated digital marketing campaigns designed to drive online sales and enhance brand visibility. You will work closely with cross-functional teams to ensure a cohesive brand message and superior customer experience across all digital touchpoints. This is an excellent opportunity for a seasoned marketer to shape the digital future of a thriving e-commerce business.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy, including SEO, SEM, email marketing, social media, and content marketing, to drive traffic and sales for the e-commerce platform.
• Oversee the creation of engaging and relevant digital content, ensuring it aligns with brand voice and marketing objectives.
• Manage and optimize paid advertising campaigns across various digital channels to maximize ROI and achieve key performance indicators.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Analyze campaign performance data, provide regular reports with actionable insights, and iterate on strategies for continuous improvement.
• Collaborate with the web development and product teams to ensure optimal website user experience and conversion rates.

Requirements

• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce strategies.
• Proven success in developing and executing integrated digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent communication, project management, and leadership abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Attractive salary package with performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for career advancement and professional training.
• Employee discounts on company products.
• A dynamic and supportive work environment in the heart of Durban .