Senior Digital Marketing Manager - E-commerce Growth

Placements24; Durban; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Performance-based bonus

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our Durban-based e-commerce growth initiatives. You will drive customer acquisition, engagement, and conversion through sophisticated digital marketing strategies across SEO, SEM, social advertising, email marketing, and affiliates.

The ideal candidate has 7+ years in digital marketing, strong analytics, and a proven ROI track record. You will manage budgets and collaborate with content, design, and development teams to optimize

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 7 years of experience in digital marketing, with e-commerce focus.
• Proven track record in paid search (SEM), social advertising, and SEO.
• Proficiency with web analytics platforms (e.g., Google Analytics).
• Experience with email marketing platforms and marketing automation.

Responsibilities

• Develop and lead digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize paid campaigns across Google Ads and social channels.
• Oversee SEO strategies and drive organic growth.
• Implement email campaigns for segmentation, nurturing, and retention.
• Manage affiliate programs and explore new partnerships.
• Analyze campaign performance and provide actionable insights.

Job description

About the Role

Our client, a leading online retailer with a strong market presence, is seeking a results-driven Senior Digital Marketing Manager to lead their e-commerce growth initiatives from their regional hub in Durban, KwaZulu-Natal. This role is critical for driving customer acquisition, engagement, and conversion through sophisticated digital marketing strategies. You will be responsible for managing and optimizing campaigns across various digital channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing. The ideal candidate possesses a deep understanding of the e-commerce landscape, advanced analytics, and a proven ability to drive measurable ROI. This is an exciting opportunity to make a significant impact on a rapidly growing online business within the vibrant economic landscape of Durban, KwaZulu-Natal.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels.
• Oversee SEO strategies to improve organic search rankings and drive qualified traffic.
• Develop and implement effective email marketing campaigns for customer segmentation, nurturing, and retention.
• Manage affiliate marketing programs and explore new partnership opportunities.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide detailed reports with actionable insights and recommendations.
• Collaborate with content creators, designers, and web development teams to ensure cohesive campaign execution and user experience optimization.
• Stay up-to-date with the latest trends and best practices in digital marketing and e-commerce.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; relevant certifications (e.g., Google Ads, Analytics) are a plus.
• Minimum of 7 years of experience in digital marketing, with a strong focus on e-commerce and performance marketing.
• Proven track record of successfully managing and optimizing paid search (SEM), social media advertising, and SEO campaigns.
• Proficiency with web analytics platforms (e.g., Google Analytics) and data visualization tools.
• Experience with email marketing platforms and marketing automation tools.
• Strong understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
• Excellent analytical, problem-solving, and project management skills.
• Effective communication and interpersonal skills, with the ability to collaborate across teams.
• Experience in the retail or e-commerce sector is highly preferred.

Benefits

• Our client offers a competitive salary and benefits package, including comprehensive medical aid, a provident fund, and performance-based bonuses.
• Professional development is encouraged through ongoing training, workshops, and opportunities to attend industry events.
• The company fosters a collaborative and innovative work environment, focused on growth and customer satisfaction.
• Join our team in Durban, KwaZulu-Natal and play a key role in shaping the future of online retail.