Digital Marketing Manager - E-commerce Focus

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive medical plan

Retirement plan

Professional development opportunities

Employee discounts

Job summary

Placements24 is seeking a Digital Marketing Manager with a strong e‑commerce focus to lead online marketing strategies in Pietermaritzburg. This hybrid role combines office collaboration with remote flexibility, overseeing paid media, SEO, content, email marketing, and analytics to drive traffic, conversions, and customer lifetime value across platforms.

The ideal candidate brings 6+ years in digital marketing, deep knowledge of SEO/SEM, social media, and CRO, plus budget management and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing with a significant focus on e‑commerce.
• Proven track record of developing and executing successful digital marketing strategies that drive online sales.
• In‑depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Experience managing marketing budgets and analyzing campaign performance.
• Strong leadership, communication, and project management skills.
• Ability to work effectively in a hybrid environment.
• Experience with A/B testing and conversion rate optimization (CRO).

Responsibilities

• Develop and implement integrated digital marketing strategies to drive e-commerce sales and customer engagement.
• Manage and optimize all paid media campaigns (SEM, social media ads, display advertising) to achieve target ROI and KPIs.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
• Develop and execute content marketing strategies, including blog posts, articles, and website copy, to attract and engage target audiences.
• Manage email marketing campaigns, including list segmentation, automation, and performance analysis.
• Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Collaborate with creative and web development teams to ensure brand consistency and optimize user experience across digital touchpoints.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay abreast of the latest digital marketing trends, technologies, and best practices in e-commerce.
• Lead and mentor a team of digital marketing specialists.

Skills

SEO

SEM

Content marketing

Email marketing

Social media

Paid advertising

Google Analytics

Leadership

Project management

CRO

A/B testing

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client, a prominent player in the online retail sector, is seeking an accomplished Digital Marketing Manager with a strong focus on e-commerce to lead their marketing initiatives. This exciting hybrid role is based in Pietermaritzburg, KwaZulu-Natal , offering a blend of office-based collaboration and remote flexibility. You will be responsible for developing and executing comprehensive digital marketing strategies designed to drive traffic, increase conversions, and enhance customer lifetime value for our client's e-commerce platforms. The ideal candidate possesses a deep understanding of SEO, SEM, content marketing, email marketing, social media, and paid advertising, with a proven track record of success in the e-commerce space. You will manage the digital marketing budget, analyze campaign performance, and continuously optimize strategies to achieve business objectives. We are looking for a strategic thinker, a strong leader, and an analytical mind capable of driving measurable growth in a competitive online market. Your expertise will be crucial in shaping our client's online brand presence and maximizing their digital revenue streams.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to drive e-commerce sales and customer engagement.
• Manage and optimize all paid media campaigns (SEM, social media ads, display advertising) to achieve target ROI and KPIs.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
• Develop and execute content marketing strategies, including blog posts, articles, and website copy, to attract and engage target audiences.
• Manage email marketing campaigns, including list segmentation, automation, and performance analysis.
• Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Collaborate with creative and web development teams to ensure brand consistency and optimize user experience across digital touchpoints.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay abreast of the latest digital marketing trends, technologies, and best practices in e-commerce.
• Lead and mentor a team of digital marketing specialists.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven track record of developing and executing successful digital marketing strategies that drive online sales.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Experience managing marketing budgets and analyzing campaign performance.
• Strong leadership, communication, and project management skills.
• Ability to work effectively in a hybrid environment.
• Creative thinking and problem-solving abilities.
• Experience with A/B testing and conversion rate optimization (CRO).

Benefits

• Competitive salary package commensurate with experience and qualifications.
• Hybrid work model providing flexibility.
• Strategic leadership role within a prominent e-commerce company in Pietermaritzburg, KwaZulu-Natal .
• Comprehensive medical and retirement plans.
• Opportunities for professional development and attending industry conferences.
• Employee discounts and other company perks.
• A dynamic and collaborative work environment.