Digital Marketing & E-commerce Manager

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive remuneration package

Health coverage and retirement plans

Professional development through培训 and

Hybrid work model

Job summary

Placements24, based in Richards Bay, KwaZulu-Natal, seeks an experienced Digital Marketing & E-commerce Manager to drive the brand’s online growth. The role blends strategic leadership with hands-on execution to optimize the customer journey across SEO, SEM, social media, email, and content marketing.

The ideal candidate has 5+ years in digital marketing and e-commerce, with proven success across Shopify, WooCommerce, or Magento and Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing and e-commerce management.
• Proven track record of growing e-commerce businesses.
• Experience with Shopify, WooCommerce, or Magento and Google Analytics.

Responsibilities

• Develop and execute a cohesive digital marketing strategy across SEO, SEM, social media, email, and content marketing.
• Oversee and optimize the e-commerce platform for UX, product presentation, and fulfillment.
• Drive traffic and sales through targeted online advertising and promotions.
• Manage the digital marketing budget to maximize ROI.
• Analyze website performance and campaign results with Google Analytics and report insights.
• Improve customer acquisition, retention, and lifetime value.
• Collaborate with sales, merchandising, and IT to align digital initiatives.
• Stay updated on industry trends and best practices in digital marketing and e-commerce.
• Manage relationships with external agencies and vendors.

Skills

Digital marketing strategy

Budget management

Communication

Data analysis

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

WooCommerce

Magento

Google Analytics

Job description

About the Role

Our client, a well-established retailer with a growing online presence, is seeking an experienced Digital Marketing & E-commerce Manager to lead their digital strategy in Richards Bay, KwaZulu-Natal . This role is critical in driving online sales, enhancing brand visibility, and optimizing the customer journey across all digital touchpoints. The successful candidate will have a comprehensive understanding of digital marketing channels, e-commerce operations, and a proven ability to manage campaigns that deliver tangible results. This position offers a unique opportunity to shape the digital future of a recognized brand and contribute to its success in the competitive online marketplace. The role operates on a Hybrid model, blending remote work flexibility with essential in-office collaboration.

Key Responsibilities

• Develop and execute a cohesive digital marketing strategy encompassing SEO, SEM, social media marketing, email marketing, and content marketing.
• Oversee and manage the e-commerce platform, ensuring a seamless user experience, optimal product presentation, and efficient order fulfillment.
• Drive traffic and sales to the e-commerce website through targeted online advertising campaigns and promotional activities.
• Manage the digital marketing budget, allocating resources effectively across various channels to maximize ROI.
• Analyze website performance, sales data, and marketing campaign results using tools like Google Analytics, providing regular reports and actionable insights.
• Develop and implement strategies to improve customer acquisition, retention, and lifetime value.
• Manage social media presence, including content creation, community engagement, and paid social campaigns.
• Collaborate with internal teams (sales, merchandising, IT) to ensure alignment and execution of digital initiatives.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and e-commerce.
• Manage relationships with external agencies and vendors as needed.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing and e-commerce management.
• Proven track record of successfully managing and growing e-commerce businesses.
• In-depth knowledge of various digital marketing channels (SEO, SEM, Social Media, Email).
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and analytics tools (e.g., Google Analytics).
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent project management and communication skills.
• Experience in managing budgets and optimizing campaign performance for ROI.
• Ability to work effectively in a Hybrid environment, balancing independent work with team collaboration.
• Strategic thinking and a proactive approach to problem-solving.

Benefits

• Our client offers a competitive remuneration package, including a generous salary and potential performance bonuses.
• Employees benefit from comprehensive health coverage and retirement plans.
• We believe in continuous learning and provide opportunities for professional development through training programs and workshops.
• The Hybrid work model offers a flexible approach to work-life balance, complemented by a supportive and collaborative team culture in Richards Bay, KwaZulu-Natal .
• Opportunities for career advancement within the organization are available for high performers.
• Join a company that values innovation and invests in its people's growth.