Head of E-commerce and Digital Marketing

Placements24; Durban; Hybrid; ZAR 1,200,000 - 2,200,000; Full time

Benefits offered by this job

Bonus program

Medical insurance

Retirement plan

Employee discounts

Professional development

Hybrid work model

Team events

Job summary

Placements24 is seeking a Head of E-commerce and Digital Marketing in Durban to lead our online strategy and execution. You will drive online sales growth, optimize the customer journey, and expand our digital footprint across platforms.

The role demands a proven track record in e-commerce management and digital marketing within FMCG, with strong leadership and cross-functional collaboration capabilities. Hybrid work arrangement and a focus on ROI will be essential.

Qualifications

• Minimum 6 years in e-commerce and digital marketing.
• Proven leadership and team management in FMCG.
• Experience with Shopify or Magento platforms.

Responsibilities

• Develop and implement a comprehensive e-commerce and digital marketing strategy to drive revenue growth and market share.
• Manage the day-to-day operations of the e-commerce platform, ensuring a seamless customer journey.
• Oversee all digital marketing activities including SEO, SEM, social media, email, content, and affiliate marketing.
• Analyze website traffic, conversion, and campaigns to provide actionable insights.
• Develop and manage budgets for e-commerce and digital marketing, optimizing ROI.
• Lead and mentor a team of e-commerce and digital marketing specialists.

Skills

E-commerce leadership

Digital marketing

Shopify/Magento

Google Analytics/Ads

SEO/SEM

Team leadership

Budget management

FMCG experience

Education

Bachelor's degree in Marketing/Business/E-commerce

Master's degree (preferred)

Tools

Shopify

Magento

Google Analytics

Google Ads

Social media tools

Job description

About the Role

Our client, a prominent consumer goods company with a strong market presence, is looking for an experienced and results-driven Head of E-commerce and Digital Marketing to lead their online strategy and execution in **Durban, KwaZulu-Natal**. This crucial role will be responsible for driving online sales growth, enhancing the digital customer experience, and expanding the company's digital footprint. The ideal candidate will have a proven track record in e-commerce management, digital marketing strategy, and team leadership within the fast-moving consumer goods (FMCG) sector. This is an excellent opportunity to make a significant impact on a beloved brand and to shape its digital future within the vibrant **Durban** business community. You will oversee all aspects of the online store, from user experience and conversion optimization to digital advertising and social media engagement. The role requires a blend of strategic vision, analytical prowess, and hands-on execution.

Key Responsibilities

• Develop and implement a comprehensive e-commerce and digital marketing strategy to drive revenue growth and market share.
• Manage the day-to-day operations of the company's e-commerce platform, ensuring a seamless and engaging customer journey.
• Oversee all digital marketing activities, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Analyze website traffic, conversion rates, customer behavior, and campaign performance, providing actionable insights and recommendations.
• Develop and manage the e-commerce and digital marketing budget, optimizing spend for maximum ROI.
• Lead and mentor a team of e-commerce and digital marketing specialists, fostering a high-performance culture.
• Collaborate with cross-functional teams (product, sales, operations) to ensure alignment and successful execution of online initiatives.
• Identify new digital opportunities and emerging trends to enhance brand presence and customer engagement.
• Manage online brand reputation and customer service across digital channels.
• Stay updated on the latest e-commerce technologies and digital marketing best practices.

Requirements

• A Bachelor's degree in Marketing, Business, E-commerce, or a related field; a Master's degree is a plus.
• A minimum of 6 years of progressive experience in e-commerce management and digital marketing, with a proven track record of driving online sales growth.
• Demonstrated expertise in managing e-commerce platforms (e.g., Shopify, Magento) and digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms).
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategy.
• Excellent analytical and data interpretation skills, with the ability to translate data into strategic actions.
• Proven leadership and team management abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in the FMCG sector is highly desirable.
• Ability to manage budgets effectively and demonstrate strong ROI.
• Creative thinking and a passion for innovation in the digital space.

Benefits

• Competitive salary and a lucrative performance-based bonus structure.
• Comprehensive medical, dental, and vision insurance.
• Retirement savings plan with company matching.
• Generous employee discounts on company products.
• Opportunities for professional development and attending industry conferences.
• A collaborative and innovative work environment in **Durban**.
• Hybrid work model offering flexibility.
• Company-sponsored social events and team-building activities.