Digital Marketing Specialist - E-commerce Growth

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420.000 - 720.000; Vollzeit

Benefits dieser Stelle

Health benefits

Learning opportunities

Hybrid work model

Richards Bay environment

Zusammenfassung

Placements24 is seeking a Digital Marketing Specialist to drive ecommerce growth from Richards Bay, KwaZulu-Natal. You will develop data-driven strategies across SEO, SEM, social media, and email marketing to boost visibility, customer acquisition, and sales conversions.

The ideal candidate will have 4+ years in digital marketing, strong analytics, and experience with CMS and ecommerce platforms, with a hybrid work model in Richards Bay.

Qualifikationen

• 4+ years of hands-on digital marketing experience, ecommerce focus.
• Proven expertise in SEO, SEM, social media, and email marketing.
• Proficiency with Google Analytics, Google Ads, CMS and ecommerce platforms.
• Strong analytical and communication skills.

Aufgaben

• Develop and implement digital marketing strategies to drive qualified traffic and conversions for the ecommerce platform.
• Manage and optimize SEO initiatives to improve organic rankings and visibility.
• Plan, execute, and monitor SEM campaigns on platforms like Google Ads.
• Oversee social media marketing, content strategy, and paid advertising.
• Develop and execute email marketing campaigns to nurture leads and loyalty.
• Analyze website traffic and campaign performance using analytics tools and provide reports.
• Conduct A/B testing on landing pages and ads to optimize performance.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.

Kenntnisse

Digital marketing

SEO

SEM

Email marketing

Analytics

Communication skills

Ausbildung

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

CMS

E-commerce platforms

Jobbeschreibung

About the Role

Our client, a leading online retailer with a strong presence in Richards Bay, KwaZulu-Natal, is seeking an innovative Digital Marketing Specialist to drive e-commerce growth. This role is crucial for developing and executing data-driven strategies that enhance online visibility, customer acquisition, and sales conversion rates. You will leverage your expertise in various digital marketing channels, including SEO, SEM, social media, and email marketing, to optimize the customer journey and maximize return on investment. The ideal candidate is a strategic thinker with a passion for analytics and a proven ability to translate insights into actionable marketing plans. This position offers a unique chance to shape the digital footprint of our client in the vibrant Richards Bay market and beyond.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive qualified traffic and conversions for the e-commerce platform.
• Manage and optimize Search Engine Optimization (SEO) initiatives to improve organic search rankings and visibility.
• Plan, execute, and monitor Search Engine Marketing (SEM) campaigns (PPC) across platforms like Google Ads.
• Oversee and enhance social media marketing efforts, including content strategy and paid advertising.
• Develop and execute email marketing campaigns to nurture leads and foster customer loyalty.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics and provide detailed reports.
• Conduct A/B testing on landing pages, ads, and other marketing assets to optimize performance.
• Stay abreast of the latest digital marketing trends, algorithm changes, and industry best practices relevant to e-commerce.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and campaign execution.
• Identify new growth opportunities and recommend innovative marketing tactics for Richards Bay's online market.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 4 years of hands-on experience in digital marketing, with a strong focus on e-commerce.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Experience with content management systems (CMS) and e-commerce platforms.
• Strong analytical and problem-solving skills with the ability to interpret complex data.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A strategic mindset and a proactive approach to identifying new opportunities.
• Must be able to work in Richards Bay, KwaZulu-Natal, with hybrid flexibility.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development.
• Be a key player in shaping the digital strategy of a growing company.
• Flexible hybrid working model.
• A stimulating work environment in Richards Bay.