Senior E-commerce Marketing Specialist

Placements24; Pietermaritzburg; Hybrid; ZAR 520,000 - 780,000; Full time

Benefits offered by this job

Laptop provided

Medical aid

Provident fund

Regular team events

Career development opportunities

Job summary

Placements24 seeks a Senior E-commerce Marketing Specialist to drive online sales and brand visibility from Pietermaritzburg. You will shape the customer journey from discovery to purchase, leading campaigns across digital channels and collaborating with product and sales teams.

The ideal candidate brings a strong track record of successful digital marketing campaigns, proficiency in analytics, and a deep understanding of the South African e-commerce landscape.

Qualifications

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong portfolio of online campaigns showing measurable results.
• In-depth knowledge of e-commerce channels and social media management.
• Experience with analytics, SEO/SEM, email marketing, and paid ads.

Responsibilities

• Develop and execute e-commerce marketing strategies to boost traffic and conversions.
• Manage social media campaigns across platforms (Facebook, Instagram, TikTok, LinkedIn).
• Create compelling content for social, email, and product pages.
• Analyze data with Google Analytics to generate actionable insights and reports.
• Oversee SEO/SEM, email automations, and paid advertising for ROI.

Skills

E-commerce marketing

Social media management

Google Analytics

SEO/SEM

Email marketing

Content creation

A/B testing

CRO

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

Facebook Ads Manager

Google Ads

Email marketing tools

Job description

About the Role

Our client, a dynamic and rapidly growing entity in the e-commerce landscape, is seeking a highly motivated and experienced Senior E-commerce Marketing Specialist to join their team in Pietermaritzburg, KwaZulu-Natal. This role is crucial for driving online sales, enhancing brand visibility, and fostering customer engagement across various digital platforms. The ideal candidate will possess a deep understanding of e-commerce trends, social media strategies, and data-driven marketing techniques. You will be instrumental in shaping the online presence of our client, ensuring a seamless and compelling customer journey from discovery to purchase. This is an exciting opportunity to make a significant impact within a thriving sector, contributing to the strategic growth and success of the business. We are looking for a creative thinker with a proven track record of developing and executing successful digital marketing campaigns that yield measurable results.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn to enhance brand awareness and engagement.
• Create compelling and brand-aligned content for social media, email marketing, and website product pages.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Analyze website traffic and campaign performance data using tools like Google Analytics to generate actionable insights and reports.
• Manage paid advertising campaigns (e.g., Google Ads, Social Media Ads) ensuring optimal ROI.
• Collaborate with the sales and product teams to align marketing efforts with business objectives.
• Implement SEO best practices to improve organic search rankings for product listings and website content.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Monitor online customer reviews and social media mentions, responding appropriately to maintain a positive brand image.

Requirements

• Proven experience as an E-commerce Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of e-commerce platforms, digital marketing channels, and social media management tools.
• Proficiency in data analysis and reporting using tools such as Google Analytics, SEMrush, or similar.
• Experience with SEO/SEM, email marketing, and paid advertising strategies.
• Excellent content creation and copywriting skills with a keen eye for detail.
• Strong understanding of consumer behavior and digital marketing trends within the South African market.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Excellent communication, interpersonal, and project management skills.
• Ability to work effectively both independently and as part of a collaborative team.
• Experience with A/B testing and conversion rate optimization (CRO).

Benefits

• Competitive salary package commensurate with experience and qualifications.
• Opportunities for professional development and continuous learning.
• A dynamic and supportive work environment that encourages innovation.
• Exposure to cutting-edge digital marketing strategies and tools.
• Potential for career advancement within a growing company.
• Medical aid and provident fund contributions.
• Company-provided laptop and mobile phone.
• Regular team-building events and social gatherings.
• Strategic input into marketing campaigns and business growth initiatives.
• Opportunity to shape the future of online retail for a leading brand in Pietermaritzburg.