Digital Marketing Specialist - E-commerce Focus

Placements24; Durban; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work arrangement

Annual performance bonus

Training & certifications

Health, dental, and vision insurance

Job summary

Placements24 in Durban is seeking a results-driven Digital Marketing Specialist with a strong focus on e-commerce to drive online sales and brand visibility across SEO, SEM, email marketing, and social media advertising.

The role requires data-driven thinking, excellent analytical skills, and a track record of improving conversion rates. You will collaborate with the e-commerce team to align campaigns with product launches and promotions.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3–5 years of digital marketing experience with a focus on e-commerce.
• Proven experience in SEO, SEM, PPC management, and A/B testing.
• Strong analytical skills and proficiency with Google Analytics and related tools.
• Experience with email marketing platforms (Mailchimp, Klaviyo) and CRM systems.
• Excellent understanding of UX and conversion rate optimization.

Responsibilities

• Develop and execute digital marketing strategies to drive traffic and sales for the e-commerce site.
• Manage online campaigns on Google Ads and social media to maximize ROI.
• Conduct keyword research and on-page/off-page SEO to improve rankings.
• Plan and manage email campaigns, newsletters, and automations to nurture leads.
• Analyze website and campaign data, deliver regular reports and insights.
• Collaborate with web developers and content creators to optimize landing pages and user journeys.

Skills

SEO

SEM

PPC

Email marketing

Google Analytics

Google Tag Manager

A/B testing

UX

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Tag Manager

Mailchimp

Klaviyo

Job description

About the Role

Our client is looking for a results-driven Digital Marketing Specialist with a strong focus on e-commerce to join their team in Durban . This role is central to driving online sales and brand visibility through a variety of digital channels. You will be responsible for planning, implementing, and managing digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising. The ideal candidate is data-driven, possesses excellent analytical skills, and has a proven track record of improving conversion rates and customer acquisition within an online retail context. You will work closely with the e-commerce team to ensure marketing efforts are aligned with product launches, promotions, and overall business strategy, fostering growth in a competitive online marketplace.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, PPC, email marketing, and social media advertising, to drive traffic and sales for the e-commerce website.
• Manage and optimize online advertising campaigns across platforms like Google Ads and social media networks to maximize ROI and achieve target CPA.
• Conduct keyword research, on-page/off-page SEO optimization, and content strategy development to improve organic search rankings and visibility.
• Plan, create, and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows, to nurture leads and drive repeat purchases.
• Analyze website traffic, campaign performance, and conversion data using tools like Google Analytics, providing regular reports and actionable insights to the marketing team.
• Collaborate with web developers and content creators to ensure website optimization, compelling landing pages, and effective user journeys for the online store .

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing, with a significant portion focused on e-commerce .
• Proven experience with SEO, SEM, PPC campaign management, and A/B testing.
• Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and other relevant analytics tools.
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
• Excellent understanding of user experience (UX) principles and conversion rate optimization (CRO).

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Hybrid work arrangement for a better work-life balance.
• Access to online marketing training and certifications.
• Generous employee discounts on e-commerce products.