Senior Digital PR Specialist

Placements24; South Africa; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Health benefits

Retirement savings plan

Hybrid work model

Professional development

Job summary

Placements24 in Polokwane is seeking a Senior Digital PR Specialist to enhance online visibility, reputation, and search rankings. You will build relationships with publishers, bloggers, and influencers, craft compelling digital content, and implement link-building strategies.

The role requires 4–6 years in digital PR, a strong SEO and content marketing background, and excellent pitching and copywriting skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 4–6 years in digital PR, link building, or online content marketing.
• Proven track record of acquiring high‑quality backlinks and improving online visibility.
• Strong understanding of SEO principles, content marketing, and digital media outreach.
• Excellent written and verbal communication skills with pitching and copywriting abilities.
• Proficiency in SEO tools (SEMrush, Ahrefs) and analytics platforms (Google Analytics).
• Experience in managing online reputation and social media engagement.
• Strong networking and relationship-building skills.
• Ability to work independently and collaboratively within a team.
• Hybrid schedule in Polokwane.

Responsibilities

• Develop and execute digital PR strategies to boost online visibility and brand reputation.
• Identify and build relationships with online journalists, bloggers, influencers, and site owners.
• Create and pitch engaging digital content, press releases, and guest articles for backlinks.
• Conduct keyword research and competitor analysis to inform PR and content strategies.
• Collaborate with SEO to align PR efforts with SEO goals.
• Monitor mentions, track campaign performance, report on backlinks and DA growth.
• Manage online reputation and respond to online feedback.
• Stay updated on digital PR, SEO, and content marketing trends.
• Contribute to the overall digital marketing strategy.

Skills

Copywriting

Pitching

Networking

Relationship-building

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

SEMrush

Ahrefs

Google Analytics

Job description

About the Role

Our client, a leading e-commerce platform, is seeking a highly skilled Senior Digital PR Specialist to join their marketing team in Polokwane . This role is pivotal in enhancing the company's online visibility, reputation, and search engine rankings through strategic digital public relations initiatives. You will be responsible for building relationships with online publishers, bloggers, and influencers, creating compelling digital content, and executing link-building strategies. This is an exciting opportunity to contribute to the growth of a prominent online brand in Limpopo. The ideal candidate will have a strong understanding of SEO, content marketing, and the digital media landscape, with a proven ability to generate high-quality backlinks and online buzz.

Key Responsibilities

• Develop and execute innovative digital PR strategies to improve online visibility and brand reputation.
• Identify and build relationships with relevant online journalists, bloggers, influencers, and website owners.
• Create and pitch engaging digital content, press releases, and guest articles to secure high-quality backlinks.
• Conduct keyword research and competitor analysis to inform digital PR and content strategies.
• Collaborate with the SEO team to ensure digital PR efforts align with search engine optimization goals.
• Monitor online mentions, track campaign performance, and report on key metrics (e.g., backlinks acquired, domain authority growth).
• Manage online reputation and respond proactively to online feedback or issues.
• Stay up-to-date with the latest trends and best practices in digital PR, SEO, and content marketing.
• Contribute to the overall digital marketing strategy of the company.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4-6 years of experience in digital PR, link building, or online content marketing.
• Proven track record of successfully acquiring high-quality backlinks and improving online visibility.
• Strong understanding of SEO principles, content marketing, and digital media outreach.
• Excellent written and verbal communication skills, with strong pitching and copywriting abilities.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics).
• Experience in managing online reputation and social media engagement.
• Strong networking and relationship-building skills.
• Ability to work independently and collaboratively within a team environment.
• Must be able to work a hybrid schedule in Polokwane .

Benefits

Our client offers a competitive salary, comprehensive health benefits, and retirement savings plans. Employees enjoy a hybrid work model, offering flexibility and work-life balance, centered around our Polokwane office. Opportunities for professional development and training in the latest digital marketing techniques are provided. Join a dynamic and growing team where your contributions to online reputation and visibility will be highly valued. Be part of an exciting e-commerce journey.