Senior Digital Marketing Manager - E-commerce & SEO

Placements24; Polokwane; Hybrid; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Health insurance

Pension / retirement plan

Annual leave and PTO

Training & conference attendance

Zusammenfassung

Placements24 in Polokwane is seeking a Senior Digital Marketing Manager to lead our e-commerce and SEO initiatives. The role blends strategy with execution across paid and organic channels, reporting to senior management.

You will drive growth through data-driven optimization and team leadership in a hybrid workplace. The ideal candidate brings 6+ years in digital marketing, strong SEO/SEM expertise, and experience in coaching a team.

Qualifikationen

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Master's degree is a plus.
• 6+ years in digital marketing with focus on SEO and e-commerce.
• Proven SEO strategy success and extensive paid search experience.
• Proficiency with SEO tools and web analytics.

Aufgaben

• Develop and implement a holistic digital marketing strategy with emphasis on SEO and e-commerce performance.
• Oversee all SEO activities including keyword research, on-page optimization, and technical audits.
• Manage paid campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
• Lead content marketing to improve organic rankings and engagement.
• Analyze website data to identify improvement opportunities.
• Manage marketing budget across channels.
• Lead and mentor the digital marketing team.

Kenntnisse

SEO

SEM

Content marketing

E-commerce

Analytics

Leadership

Team management

Email marketing

Social media marketing

Ausbildung

Bachelor's degree in Marketing or related field

Master's degree is a plus

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Jobbeschreibung

About the Role

Our client, a prominent player in the online retail space, is seeking a seasoned Senior Digital Marketing Manager to lead their e-commerce and SEO initiatives. Based in Polokwane , this hybrid role demands a strategic thinker with a proven track record in driving online growth through both paid and organic channels. You will be responsible for developing and executing comprehensive digital marketing strategies, optimizing website performance for search engines, and managing online advertising campaigns to maximize conversions and revenue. The ideal candidate possesses a deep understanding of SEO best practices, SEM, content marketing, and e-commerce conversion funnels. This is a critical role that offers the opportunity to significantly impact the company's online success within the Limpopo province and beyond. You will lead a dedicated team and collaborate with various departments to achieve ambitious growth targets. We are looking for an analytical, results-oriented leader passionate about digital innovation.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy, with a strong emphasis on SEO and e-commerce performance.
• Oversee all SEO activities, including keyword research, on-page optimization, off-page link building, and technical SEO audits.
• Manage and optimize paid advertising campaigns (Google Ads, Bing Ads, etc.) to drive qualified traffic and conversions.
• Develop and execute content marketing strategies to improve organic rankings and engage target audiences.
• Analyze website traffic, user behavior, and conversion data using tools like Google Analytics to identify opportunities for improvement.
• Manage the e-commerce marketing budget, ensuring optimal allocation of resources across channels.
• Lead and mentor the digital marketing team, fostering a culture of collaboration and continuous learning.
• Stay abreast of the latest trends and algorithm updates in SEO, SEM, and digital marketing.
• Collaborate with web development and design teams to ensure website technical health and user experience.
• Report on key digital marketing KPIs to senior management, providing strategic insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Master's degree is a plus.
• Minimum of 6 years of experience in digital marketing, with a significant focus on SEO and e-commerce.
• Proven success in developing and implementing SEO strategies that have resulted in significant organic traffic growth and improved rankings.
• Extensive experience managing paid search campaigns with a strong understanding of SEM principles.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
• Strong understanding of e-commerce platforms and conversion rate optimization (CRO).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Demonstrated leadership experience and ability to manage a team.
• Exceptional communication and presentation skills.
• Ability to work effectively in a hybrid model within the Polokwane office.
• Experience with email marketing and social media marketing is advantageous.

Benefits

• Annual salary of R, commensurate with experience and expertise.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and paid time off.
• Opportunities for advanced training, certifications, and conference attendance.
• Lead a dynamic digital marketing team in Polokwane .
• Access to cutting-edge digital marketing tools and technologies.
• Company-contributed pension fund.