Digital PR Specialist

Placements24; Mossel Bay; Híbrido; ZAR 320.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hours remote

Health benefits

Professional development

PR tools access

Collaborative culture

Client exposure Mossel Bay

Descripción de la vacante

Placements24 seeks a Digital PR Specialist to drive online visibility and brand authority from a remote home office. You will build relationships with digital publications and influencers, create optimized content, and collaborate with SEO teams on strategy.

The role requires 2–4 years in digital PR or online marketing, strong writing skills, and proficiency with BuzzSumo/SEMrush/Ahrefs/GA. Remote work supports flexible hours and independence.

Formación

• Bachelor's degree in Marketing, Communications, Digital Media or PR.
• 2–4 years of digital PR, online marketing, or similar.
• Proven success building online relationships and placements.
• Excellent written and verbal communication; compelling online content.
• Experience with BuzzSumo, SEMrush, Ahrefs and Google Analytics.
• Ability to work independently in a remote setting.

Responsabilidades

• Develop and execute comprehensive digital PR strategies to improve online visibility and brand reputation.
• Conduct outreach to bloggers, online publications, and digital influencers to secure backlinks and online mentions.
• Create engaging digital content, including infographics, guest posts, and social media updates, optimized for online platforms.
• Collaborate with SEO teams to ensure digital PR efforts align with search engine optimization goals.
• Monitor online conversations, brand mentions, and industry trends using digital listening tools.
• Analyze campaign performance using web analytics and SEO tools, providing detailed reports and actionable insights.
• Identify opportunities for digital partnerships and collaborations.
• Manage and grow the company's social media presence to amplify PR messages.
• Stay updated on the latest digital marketing and PR trends, tools, and best practices.

Conocimientos

Digital PR

SEO

Content creation

Remote work

Educación

Bachelor's degree in Marketing or related

Herramientas

BuzzSumo

SEMrush

Ahrefs

Google Analytics

Descripción del empleo

About the Role

Our client, a forward-thinking agency within the **Media & PR** domain, is actively seeking a skilled Digital PR Specialist to join their fully remote team. This role is critical for expanding online visibility, driving organic traffic, and enhancing brand authority through strategic digital public relations initiatives. You will be responsible for developing and executing online outreach campaigns, building relationships with digital influencers and online publications, and leveraging SEO best practices to maximize impact. This is an excellent opportunity for a digitally savvy PR professional looking to contribute to innovative campaigns from the comfort of their home office.

Key Responsibilities

• Develop and execute comprehensive digital PR strategies to improve online visibility and brand reputation.
• Conduct outreach to bloggers, online publications, and digital influencers to secure backlinks and online mentions.
• Create engaging digital content, including infographics, guest posts, and social media updates, optimized for online platforms.
• Collaborate with SEO teams to ensure digital PR efforts align with search engine optimization goals.
• Monitor online conversations, brand mentions, and industry trends using digital listening tools.
• Analyze campaign performance using web analytics and SEO tools, providing detailed reports and actionable insights.
• Identify opportunities for digital partnerships and collaborations.
• Manage and grow the company's social media presence to amplify PR messages.
• Stay updated on the latest digital marketing and PR trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field.
• 2-4 years of experience in digital PR, online marketing, or a similar role, with a strong understanding of SEO principles.
• Proven success in building online relationships and securing digital media placements.
• Excellent written and verbal communication skills, with a knack for creating compelling online content.
• Proficiency with digital PR tools (e.g., BuzzSumo, SEMrush, Ahrefs) and web analytics platforms (e.g., Google Analytics).
• Strong understanding of social media marketing and community management.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinking and problem-solving skills.
• Experience in the **Media & PR** industry is a significant advantage.

Benefits

• Competitive salary commensurate with your skills and experience.
• Flexible working hours and a fully remote work arrangement.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development.
• Access to the latest digital PR and marketing tools.
• Collaborative and innovative online work environment.
• The chance to work with exciting clients based in **Mossel Bay, Western Cape**, and beyond.