Digital PR Specialist

Placements24; Durban; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Remote work

Health and wellness benefits

Professional development and online up

Flexible working hours

Annual performance bonuses

Data and internet allowance

Modern digital collaboration tools

Home office setup

Job summary

Placements24 is seeking a talented Digital PR Specialist to join our remote South Africa team. You will develop and execute data-driven PR campaigns across SEO, content marketing, and influencer outreach to boost brand visibility and traffic.

You will manage backlinks, social channels, and online reputation, analyze campaign performance, and report results to the marketing team. A minimum of 3 years in digital PR is required.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 3 years of experience in digital PR, SEO, or online marketing.
• Proven success in developing and executing digital PR campaigns.
• Strong understanding of SEO, content marketing, and social media strategies.

Responsibilities

• Develop and implement data-driven digital PR campaigns to increase brand awareness and online presence.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Build high-quality backlinks through outreach and content promotion.
• Manage social media channels and engage with online communities.
• Identify and collaborate with relevant online influencers and bloggers.
• Create compelling digital content, including blog posts and social updates.
• Monitor online conversations, track brand mentions, and manage online reputation.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Stay up-to-date with the latest digital marketing and PR trends.
• Report on key metrics and campaign results to the marketing team.

Skills

Digital PR

SEO

Content marketing

Influencer outreach

Social media

Backlinks

Analytics

Google Analytics

SEMrush

Ahrefs

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

SEMrush

Ahrefs

Google Analytics

Job description

About the Role

Our client is actively seeking a talented and results-driven Digital PR Specialist to join their growing team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. The successful candidate will be responsible for developing and executing online PR strategies to boost brand visibility, drive website traffic, and enhance online reputation. You will focus on digital channels, including SEO, social media, content marketing, and influencer outreach, to achieve measurable PR outcomes. This role is perfect for a proactive individual passionate about the digital space and experienced in leveraging online platforms for public relations success. As a fully remote role, seamless communication and self-discipline are key to thriving in this position.

Key Responsibilities

• Develop and implement data-driven digital PR campaigns to increase brand awareness and online presence.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Build high-quality backlinks through outreach and content promotion.
• Manage social media channels and engage with online communities.
• Identify and collaborate with relevant online influencers and bloggers.
• Create compelling digital content, including blog posts, articles, and social media updates.
• Monitor online conversations, track brand mentions, and manage online reputation.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Stay up-to-date with the latest digital marketing and PR trends.
• Report on key metrics and campaign results to the marketing team.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital PR, SEO, or online marketing.
• Proven success in developing and executing digital PR campaigns.
• Strong understanding of SEO principles, content marketing, and social media strategies.
• Experience with SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a knack for engaging online audiences.
• Creative thinker with a strong ability to generate innovative ideas.
• Proficient in managing online communities and social media platforms.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Demonstrated understanding of link-building strategies.

Benefits

• Competitive annual salary of ZAR.
• Fully remote work arrangement, offering excellent work-life balance.
• Health and wellness benefits, including access to mental health support.
• Opportunities for professional development and online courses.
• Flexible working hours.
• Annual performance bonuses.
• Generous data and internet allowance.
• Modern digital collaboration tools.
• Contribution to a home office setup.
• Remote team-building activities and social events.