Digital Marketing & PR Specialist

Placements24; Gauteng; Sur place; ZAR 350 000 - 520 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Medical aid

Retirement benefits

Generous paid time off

Résumé du poste

Placements24 in Pretoria, Gauteng is seeking a Digital Marketing & PR Specialist to lead our online brand presence. You will drive campaigns across social media, content, SEO, and traditional PR to engage audiences and shape public perception.

With 4+ years in digital marketing/PR, you will craft content, secure media coverage, and analyze performance to optimize impact. The role is based in a modern Pretoria office, offering growth and competitive compensation.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or related field.
• 4+ years in digital marketing and/or public relations.
• Experience in social media management, content creation, and SEO.
• Proven ability to secure media coverage and manage online reputation.
• Strong writing, editing, and communication skills.

Responsabilités

• Develop and implement digital marketing and PR strategies to boost brand visibility.
• Grow and manage the company’s social media presence with compelling content.
• Execute SEO strategies to improve organic rankings and traffic.
• Create and distribute engaging content (blogs, website copy, press releases, marketing collateral).
• Build relationships with media contacts, influencers, and bloggers for positive coverage.
• Monitor online conversations and manage reputation; respond to inquiries promptly.
• Analyze campaign performance and provide optimization recommendations.
• Collaborate with sales, product, and design to ensure cohesive messaging.

Connaissances

Social media management

Content creation

SEO

Writing & editing

Communication

Formation

Bachelor's degree in Marketing/Communications/PR/Digital Media

Outils

Google Analytics

SEMrush

Description du poste

About the Role

Our client, a leading player in the technology sector, is seeking a dynamic and results-oriented Digital Marketing & PR Specialist to join their energetic team in Pretoria, Gauteng. This role is instrumental in driving online brand presence, engaging target audiences, and managing public perception through integrated digital and PR strategies. You will be responsible for developing and executing innovative campaigns across social media, content marketing, SEO, and traditional PR channels. This is an exciting opportunity to contribute to the growth and reputation of a forward-thinking company in the heart of Pretoria, shaping its digital footprint and public narrative.

Key Responsibilities

• Develop and implement comprehensive digital marketing and PR strategies to enhance brand visibility and engagement.
• Manage and grow the company's social media presence across key platforms, creating compelling content and fostering community interaction.
• Execute SEO strategies to improve organic search rankings and drive website traffic.
• Create and distribute engaging content, including blog posts, website copy, press releases, and marketing collateral.
• Build and maintain relationships with media contacts, influencers, and bloggers to secure positive coverage.
• Monitor online conversations and manage the company's online reputation, responding to inquiries and issues promptly.
• Analyze digital marketing and PR campaign performance, providing insights and recommendations for optimization.
• Collaborate with internal teams (sales, product development, design) to ensure cohesive messaging and campaign execution.
• Stay updated on the latest digital marketing trends, PR best practices, and platform updates.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing and/or public relations.
• Proven experience in social media management, content creation, and SEO.
• Demonstrated ability to secure media coverage and manage online reputation.
• Strong writing, editing, and communication skills.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEMrush) and social media management platforms.
• Creative thinking and problem-solving abilities.
• Ability to work effectively both independently and collaboratively in a team environment in Pretoria.
• Understanding of the Gauteng technology and business landscape is an advantage.

Benefits

• Our client offers a competitive salary, performance incentives, comprehensive medical aid, retirement benefits, and ample paid time off.
• You will work in a modern office located in Pretoria, within a creative and supportive team atmosphere.
• This role provides excellent opportunities for professional growth and skill development in the ever-evolving fields of digital marketing and PR.
• Join us and play a key role in amplifying our brand's digital voice.