Senior Digital Marketing Specialist

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Career development opportunities

Competitive salary

Job summary

Placements24 in Nelspruit, Mpumalanga, seeks a Senior Digital Marketing Specialist to drive online growth through integrated campaigns across SEO, SEM, social media, email, and content marketing. You will lead strategy, optimize paid media, and collaborate with content and development teams to deliver measurable ROI.

The ideal candidate has 4+ years of digital marketing experience, strong analytics, and hands-on expertise with Google Analytics, Google Ads, SEO, and automation CRM systems.

Qualifications

• 4+ years of digital marketing experience with track record in campaigns.
• Strong understanding of SEO, SEM, and content marketing.
• Experience with marketing analytics and reporting.
• Experience with marketing automation and CRM systems.
• Excellent communication and strategic thinking.

Responsibilities

• Develop, implement, and manage integrated digital marketing strategies to achieve business objectives.
• Manage and optimize paid advertising campaigns across Google Ads, social media, and other channels.
• Oversee SEO initiatives, including keyword research, on-page optimization, and technical SEO.
• Create and execute engaging email marketing campaigns, including segmentation and A/B testing.
• Develop and manage social media marketing strategies to increase brand visibility.
• Analyze campaign performance data, generate reports, and provide actionable insights.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies.
• Collaborate with content creators, designers, and web developers to ensure cohesive marketing materials.
• Manage marketing budgets effectively to maximize ROI.
• Contribute to the overall marketing strategy and brand positioning.

Skills

Digital marketing strategy

Campaign management

Performance marketing

SEO

Google Ads

Analytics tools

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

Adobe Analytics

CRM systems

Marketing automation

Job description

About the Role

Our client, a dynamic e-commerce business located in Nelspruit, Mpumalanga , is seeking a highly motivated and results-oriented Senior Digital Marketing Specialist. This role is essential for driving online growth, increasing brand awareness, and optimizing customer acquisition strategies. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a deep understanding of the digital marketing landscape, strong analytical skills, and a proven ability to manage campaigns that deliver measurable ROI. This is a fantastic opportunity to make a significant impact in a fast-paced environment and contribute to the success of a growing brand.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing strategies to achieve business objectives.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Oversee SEO initiatives, including keyword research, on-page optimization, link building, and technical SEO to improve organic search rankings.
• Create and execute engaging email marketing campaigns, including segmentation, automation, and A/B testing.
• Develop and manage social media marketing strategies to increase brand visibility and engagement.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies.
• Collaborate with content creators, designers, and web developers to ensure cohesive and effective marketing materials.
• Manage marketing budgets effectively to maximize ROI.
• Contribute to the overall marketing strategy and brand positioning.

Requirements

• A minimum of 4 years of experience in digital marketing, with a strong focus on campaign management and performance marketing.
• Proven expertise in SEO, SEM (Google Ads), social media advertising, and email marketing.
• Demonstrated experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting.
• Proficiency in marketing automation platforms and CRM systems.
• Strong understanding of content marketing principles and creation.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience in e-commerce is a significant advantage.

Benefits

Our client offers a competitive salary, performance incentives, and a comprehensive benefits package. You will have access to ongoing training and professional development opportunities. This hybrid role allows for flexibility in balancing work and personal life, with opportunities for both remote work and in-office collaboration in Nelspruit . Join a vibrant team and contribute to the growth of a forward-thinking e-commerce company. We offer a great work environment with opportunities for career advancement.