Digital PR Strategist - Online Reputation Management

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Competitive salary package

Health insurance

Training & development

Flexible leave

Job summary

Placements24 in Welkom, Free State, invites applications for a Digital PR Strategist to elevate client brands through strategic online PR, content marketing, and reputation management. The role focuses on growing organic visibility and positive sentiment across diverse portfolios.

You will design data-driven campaigns, identify influencers, craft press-ready content, and coordinate with SEO and content teams to improve rankings and drive engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 3-5 years of experience in digital PR, online marketing, or a similar role with a strong focus on online reputation.
• Proven understanding of SEO principles and how digital PR contributes to search engine rankings.
• Experience with content creation for digital platforms and influencer outreach.
• Proficiency in using analytics tools to measure campaign effectiveness.
• Excellent written and verbal communication skills, with a talent for creating engaging online content.
• Familiarity with social media management and listening tools.
• Ability to think strategically, creatively, and analytically.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Knowledge of the Welkom and Free State digital landscape is a plus.

Responsibilities

• Develop and implement data-driven digital PR strategies to achieve client objectives, including brand awareness, SEO, and reputation management.
• Identify key online influencers, bloggers, and media outlets for outreach and collaboration.
• Craft compelling digital content, including press releases, blog posts, social media updates, and guest articles.
• Execute link-building strategies through ethical and effective digital PR tactics.
• Monitor online conversations, social media trends, and competitor activities to identify opportunities and mitigate risks.
• Analyze campaign performance using relevant tools and provide actionable insights and reports.
• Collaborate with SEO, content, and social media teams to ensure integrated digital marketing efforts.
• Manage client relationships, providing regular updates and strategic recommendations.
• Stay abreast of the latest trends and best practices in digital PR, SEO, and content marketing.
• Contribute to the development of new digital PR products and services.

Skills

Strategic thinking

Analytical mindset

Content creation

Influencer outreach

Copywriting

Education

Bachelor's degree in Marketing/PR/Communications

Tools

Google Analytics

SEMrush

Social listening tools

Job description

About the Role

Our client, a cutting-edge digital marketing agency, is seeking a creative and analytical Digital PR Strategist to join their dynamic team in Welkom, Free State . This role is crucial for enhancing the online presence and reputation of our client's diverse portfolio of businesses through strategic digital PR initiatives. You will be responsible for developing and executing innovative online campaigns that build brand awareness, drive organic traffic, and manage online sentiment. The ideal candidate will have a strong grasp of SEO principles, content marketing, and social media engagement, combined with a passion for storytelling in the digital space. This is a fantastic opportunity to shape online narratives and contribute to the success of businesses in the Free State region of South Africa .

Key Responsibilities

• Develop and implement data-driven digital PR strategies to achieve client objectives, including brand awareness, SEO, and reputation management.
• Identify key online influencers, bloggers, and media outlets for outreach and collaboration.
• Craft compelling digital content, including press releases, blog posts, social media updates, and guest articles.
• Execute link-building strategies through ethical and effective digital PR tactics.
• Monitor online conversations, social media trends, and competitor activities to identify opportunities and mitigate risks.
• Analyze campaign performance using relevant tools (e.g., Google Analytics, SEMrush, social listening platforms) and provide actionable insights and reports.
• Collaborate with SEO, content, and social media teams to ensure integrated digital marketing efforts.
• Manage client relationships, providing regular updates and strategic recommendations.
• Stay abreast of the latest trends and best practices in digital PR, SEO, and content marketing.
• Contribute to the development of new digital PR products and services.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 3-5 years of experience in digital PR, online marketing, or a similar role with a strong focus on online reputation.
• Proven understanding of SEO principles and how digital PR contributes to search engine rankings.
• Experience with content creation for digital platforms and influencer outreach.
• Proficiency in using analytics tools to measure campaign effectiveness.
• Excellent written and verbal communication skills, with a talent for creating engaging online content.
• Familiarity with social media management and listening tools.
• Ability to think strategically, creatively, and analytically.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Knowledge of the Welkom and Free State digital landscape is a plus.

Benefits

• Our client offers a competitive salary package, performance-based bonuses, and a comprehensive health insurance plan.
• Opportunities for continuous learning and professional development, including certifications and attending industry conferences, are readily available.
• You will work in a collaborative and innovative environment in Welkom , Free State , with the chance to work with a diverse range of clients.
• Generous annual leave and a supportive work-life balance are core to our client's culture.
• Our client invests in its employees, providing pathways for career growth and advancement within the digital marketing and PR field in South Africa .