Digital PR Specialist - Media & PR

Placements24; Polokwane; Hybrid; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Competitive salary

Remote-first environment

Professional development opportunities

Job summary

Placements24 is seeking a dynamic Digital PR Specialist to join their expanding media and PR team. This remote-first role offers autonomy and opportunities to shape online visibility in South Africa's digital landscape, with occasional visits to Polokwane, Limpopo.

The ideal candidate will have a Bachelor's degree and at least 3 years in digital PR or online marketing, with a proven track record in securing media placements, SEO, content marketing, and influencer outreach.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of digital PR/online marketing or social media management experience.
• Proven track record of online campaigns and media placements.
• Strong understanding of SEO, SEM, content marketing and social media principles.
• Excellent writing and communication skills with digital copy experience.
• Proficiency with Google Analytics and social media tools.

Responsibilities

• Develop and implement digital PR strategies to boost online visibility.
• Create and distribute engaging digital content (blogs, infographics, social posts).
• Conduct online media outreach to secure backlinks and mentions.
• Manage and grow the company’s social media presence and engagement.
• Monitor brand mentions and respond appropriately across channels.
• Collaborate with SEO specialists to optimize content for search engines.
• Analyze campaign performance with analytics tools to drive improvements.
• Identify and build relationships with online influencers and media outlets.
• Stay current with digital marketing trends and best practices.
• Contribute to the integrated marketing and communications strategy.

Skills

Digital PR

SEO

Content marketing

Social media

Influencer outreach

Analytics

Written communication

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Social media management tools

SEO tools

Job description

About the Role

Our client is seeking a dynamic and innovative Digital PR Specialist to join their expanding media and PR team, operating primarily remotely with potential occasional visits to Polokwane, Limpopo. This role is pivotal in developing and executing online PR strategies that enhance brand visibility, drive website traffic, and build online reputation. The ideal candidate will have a strong understanding of SEO, content marketing, social media, and influencer outreach within the digital sphere. You will be responsible for creating engaging digital content, managing online communities, and securing valuable online media placements and backlinks. This position requires a proactive individual with a passion for all things digital and a proven ability to deliver measurable results in the online space. As a remote-first role, you will thrive in an environment that encourages autonomy and effective virtual collaboration.

Key Responsibilities

• Develop and implement digital PR strategies to enhance online visibility and brand reputation.
• Create and distribute engaging digital content, including blog posts, infographics, and social media updates.
• Conduct online media outreach to secure backlinks and mentions from relevant websites and influencers.
• Manage and grow the company's social media presence and engagement.
• Monitor online conversations and brand mentions, responding appropriately.
• Collaborate with SEO specialists to optimize content for search engines.
• Analyze digital PR campaign performance using relevant analytics tools.
• Identify and build relationships with online influencers and key digital media outlets.
• Stay current with the latest digital marketing trends and best practices.
• Contribute to the overall integrated marketing and communications strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital PR, online marketing, or social media management.
• Proven track record of successful online campaigns and securing digital media placements.
• Strong understanding of SEO, SEM, content marketing, and social media marketing principles.
• Excellent writing, editing, and communication skills, with experience in crafting compelling digital copy.
• Proficiency with social media management tools and digital analytics platforms (e.g., Google Analytics).
• Ability to work independently and manage projects effectively in a remote setting.
• Experience with influencer marketing and relationship building.
• Creative mindset with a data-driven approach to campaigns.
• Knowledge of the Polokwane and Limpopo digital landscape is a plus.

Benefits

• This role offers a competitive salary, flexible remote working arrangements, and opportunities for professional development.
• Our client provides a dynamic and supportive online work environment, empowering employees to contribute meaningfully to impactful digital PR strategies.
• Enjoy the flexibility of working from home while making a significant impact on our client's online presence and reputation.
• This is a great opportunity to advance your career in digital PR within a forward-thinking organization based in South Africa.