Digital PR Specialist

Placements24; Polokwane; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Remote work

Health insurance

Retirement planning

Professional development

Flexible schedule

Job summary

Placements24 is hiring a Digital PR Specialist to join a fully remote team serving clients across Polokwane, Limpopo and beyond. The role focuses on SEO-driven content, influencer outreach, and social media to boost brand visibility and site traffic.

The ideal candidate has 4+ years in digital PR or related fields, with strong SEO knowledge and proven campaign success. Remote work flexibility is offered, with competitive salary and benefits.

Qualifications

• Bachelor's or higher in Marketing, Communications, or Digital Media.
• 4+ years in digital PR, SEO, or content marketing.
• Proven success in driving traffic and engagement with online campaigns.
• Strong knowledge of SEO principles and keyword research.

Responsibilities

• Develop and implement digital PR strategies focused on SEO, content marketing, and social media.
• Conduct keyword research and identify online content opportunities.
• Build relationships with online influencers, bloggers, and digital media publications.
• Create compelling digital content including blog posts, articles, infographics, and social updates.
• Manage and execute outreach campaigns to secure online media coverage and backlinks.
• Monitor online conversations, brand mentions, and trends.
• Analyze campaign performance with analytics tools and provide insights.
• Collaborate with marketing and content teams to ensure integrated strategies.
• Manage digital PR budgets and track ROI.
• Stay abreast of developments in digital marketing, SEO, and social media.

Skills

SEO

Content marketing

Digital PR

Influencer outreach

Analytics

Remote work

Copywriting

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Google Analytics

SEMrush

SEO tooling

Job description

About the Role

Our client is looking for a creative and results-driven Digital PR Specialist to join their team in a fully remote capacity, serving clients across Polokwane, Limpopo and beyond. This role is critical for developing and executing online PR strategies that enhance brand visibility, drive website traffic, and build strong digital reputations. The Digital PR Specialist will focus on SEO-driven content, influencer outreach, and social media engagement to achieve measurable outcomes. This is an excellent opportunity for a self-motivated individual to shape digital communications strategies for a diverse range of clients within the Media & PR sector. You will be responsible for creating innovative digital campaigns that capture attention and generate meaningful engagement in the online space. This position offers the ultimate flexibility, allowing you to work from anywhere.

Key Responsibilities

• Develop and implement digital PR strategies focused on SEO, content marketing, and social media.
• Conduct keyword research and identify online content opportunities.
• Build relationships with online influencers, bloggers, and digital media publications.
• Create compelling digital content, including blog posts, articles, infographics, and social media updates.
• Manage and execute outreach campaigns to secure online media coverage and backlinks.
• Monitor online conversations, brand mentions, and digital media trends.
• Analyze the performance of digital PR campaigns using analytics tools and provide actionable insights.
• Collaborate with marketing and content teams to ensure integrated digital strategies.
• Manage digital PR budgets and track ROI for campaigns.
• Stay abreast of the latest developments in digital marketing, SEO, and social media.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital PR, SEO, content marketing, or a related digital role.
• Proven success in developing and executing online PR campaigns that drive traffic and engagement.
• Strong understanding of SEO principles and keyword research tools.
• Excellent written and verbal communication skills, with a talent for creating engaging digital content.
• Experience with social media management and influencer outreach.
• Proficiency in analytics tools such as Google Analytics, SEMrush, or similar.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative thinking and problem-solving skills.
• Knowledge of the South African digital media landscape is a plus.

Benefits

• This fully remote position offers substantial flexibility and autonomy.
• Our client provides a competitive salary and a robust benefits package, including health coverage and retirement planning.
• You will have access to ongoing professional development and training opportunities to enhance your digital PR expertise.
• This role is perfect for a driven individual looking to make a significant impact in the digital communications space, contributing to our client's success while enjoying the benefits of remote work, serving the Polokwane, Limpopo region and beyond.
• We value innovation and provide a supportive virtual work environment.